Privacy Policy

Snap Fitness Privacy Notice

Thank you for visiting http://www.snapfitness.com/ (this “Site”), which is owned by Lift Brands, Inc., or one of its wholly owned subsidiaries (“Lift Brands,” “we,” “us,” or “our”).

This online privacy notice (this “Notice”) describes the information we collect from or about you through this website and our mobile application. It also describes how we use and share that information and some of the steps we take to protect your privacy.

Each franchisee operates as an independent business. As such, we do not control and are not responsible for the privacy practices of our franchisees. We obligate our franchisees, through contractual agreements, to keep your information confidential and to use your information only for the purposes for which we shared it with them and in accordance with applicable law. For more information about a franchisees’ privacy practices when you interact with them, you should reach out directly to the franchisees.

Scope of This Notice

This Notice applies only to information collected through this Site. It does not apply to third-party sites or other Lift Brands’ sites. It also does not apply to information collected through other channels, such as over the phone or in person.

Some of the information we collect through this Site may be “personal information”—information that identifies you personally, alone or in combination with other information available to us. Other information may be non-personally identifiable, such as information collected by cookies.

Your Consent

Please take a few minutes to review this Notice before using this Site. By using this Site, you are consenting to the collection, use and disclosure of your information as set forth in this Notice. If you do not agree to be bound by this Notice, you should not access or use this Site.

This Notice is Part of our Terms of Use

This Notice is part of the Terms of Use that govern your use of this Site and by using the Site you agree to be bound by the Terms of Use, including this Notice.

Data Transfers, Storage and Processing Globally

We are a global company and may transfer your personal information to Lift Brands subsidiaries or third parties in global locations for the purposes described in this Notice. We will take reasonable steps to safeguard your personal information whenever your personal information is transferred, stored or processed by us. These steps may include implementing standard contractual clauses where required by local law, obtaining your consent, or other lawful means of transferring personal information.

 Information We Collect

We collect the following personal information and may have collected such information in the last twelve (12) months:

We may also disclose your personal information as part of a Business Transfer, to successor organizations, or to law enforcement, courts or other regulatory bodies subject to a court order or a subpoena or summons, third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

 Information Collected by Cookies and Other Technologies.

The technologies we use for automatic data collection on our Site include cookies, pixels, ad tags, and web beacons. We use these technologies to recognize you and your device(s) on, off, and across the Site and on different services and devices. We use these and similar tracking technologies to gather information about your use of our Site and to customize your experience using the Site.

A cookie is a small file placed on your device when you visit a site that can be understood by the site that issued the cookie.

A pixel is a small transparent image embedded in a website, email or ad and may provide information to platforms such as Google, Meta or TikTok. These platforms may combine your information with other information they have about you. We also use pixels to automatically collect information when you visit our Site. These technologies may track your advertising preferences and browsing habits to improve the user experience and better tailor our products to you. You may seek to block tracking pixels by installing a dedicated browser extension or ad-blocking extension for that purpose or by adjusting your browser privacy settings.

We use cookies and other technologies to collect information and support certain features of this Site. The cookies we place on your device may include:

• Essential Cookies are necessary to provide you with the services available through our Site. If you refuse them, it will impact your ability to access some of the Site’s functions and features.

• Analytics Cookies collect information about your use of our Site, including which pages you visit, and whether you experience any errors. The information collected allows us to improve the Site and your experience using it.

• Functional Cookies collect information that is used to help us understand the use of our Site, the effectiveness of our marketing campaigns, or to help us customize our Site to enhance your experience.

• Marketing Cookies collect information designed to customize your experience on the Site and other sites. We use these cookies to record information about your visit to the Site and other sites. Third parties such as advertisers may install these cookies for marketing purposes. These cookies allow for marketing tailored to your interests and allow us to measure the effectiveness of our marketing strategies.

These cookies inform, optimize, build a profile of your interests and serve ads based on your past visits to other websites, including social media platforms. For more information about cookies, visit aboutcookies.org. Most web browsers automatically accept cookies, but you may change your browser settings to accept or decline certain types of cookies if you prefer. If you decline certain cookies, it may impact your use or the functionality of the Site. You can manage your cookie preferences for our Site by clicking here.

Advertising industry opt-out tools

You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:

·         Digital Advertising Alliance: http://optout.aboutads.info

·         Network Advertising Initiative: http://optout.networkadvertising.org/

Information About Third-Party Cookies

In addition to the cookies our Site delivers to your computer or mobile device, certain third parties may deliver cookies to you for a variety of reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Sites. To learn more about Google Analytics, click here.

Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across non-affiliated websites and/or delivering targeted advertisements either on this Site or on other websites. We do not have control over the cookies used by these other third parties.

You have choices about the collection of information by third parties on our Sites. For example, if you don’t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on by clicking here. Please note that the Add-on does not prevent information from being sent to us.

If you would like to opt-out of having interest-based information collected by certain entities during your visits to this Site or other websites, please click here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes. It may be that some of the third parties that collect interest-based information on this Site do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies.

We may also capture other data, such as search criteria and results. In some cases, we will associate this information with a unique identifier (that is not intended to be used by itself to identify you) for our internal use, in which case your identifier will be considered Lift Brands’ information and nothing in this Privacy Policy restricts how Lift Brands may use this information. We collect this information to improve our Site or services, and the search accuracy and relevance of our search results. We may disclose search data to service providers or third parties. If you prefer not to have your search terms collected, you can choose not to use the search feature on our Site.

How We Use Information Collected Through This Site

Generally, we use the information we collect through this Site: 

• to provide the information, products and services you request;

• to register you as a new member or trial member;

• to process and deliver services, products, and benefits connected to your membership including managing payments, fees, and charges, collecting and recovering money owed to us, providing you with products related to your membership, and providing you with personal training services;

• to manage our relationship with you, which will include contacting you as necessary to perform our obligations under the membership contract with you, notifying you about changes to our terms or Notice, responding to your inquiries, including responding to complaints and attempting to resolve them, and inviting you to provide feedback;

• for security, credit or fraud prevention purposes;

• to provide you with effective customer service;

• to provide you with a personalized experience when you use this Site;

• to contact you with information and notices related to your use of this Site;

• to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);

• to enable you to participate in a prize draw, competition, or complete a survey;

• to invite you to participate in surveys and provide feedback to us or to make suggestions and recommendations to you about goods or services that may be of interest to you (in accordance with any privacy preferences you have expressed to us);

• to better understand your needs and interests;

• to use data analytics to improve the content, functionality and usability of this Site;

• to improve our products and services;

• to improve our marketing and promotional efforts; and

• for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.

Please see below for information about the choices you have about the ways we use your information.

How We Share Information with Others

With Service Providers. We share information collected through this Site with Service Providers who act on our behalf. For example, we may use Service Providers to design and operate this Site; to conduct surveys; analyze data; process payments; and to help us with our promotional efforts. These Service Providers may need information about you to perform their obligations. However, they are required by contract to keep your information confidential, and to use it only for the purposes we provided it to them. 

With our Franchisees, Employees, and Personal Trainers. We may share information collected through this Site with the owner of any one of our locations that you have used or in which you have expressed interest. We require our franchisees and any personal trainers who serve you on our behalf to keep your information confidential and to use your information only for the purposes for which we shared it with them.

Within the Lift Brands Family. We may share information collected through this Site with our franchisees, employees, physical trainers, and other companies in the Lift Brands family. Where permitted by law, these companies may use your information for their own marketing purposes and in a manner otherwise consistent with this Notice. 

In Aggregate or De-Identified Form. We use information collected through this Site to create a compiled, aggregate view of usage patterns. We may share aggregate information with third parties, so we and they can better understand our user base. We may also share with third parties information about how particular individuals use this Site, but only on a de-identified basis (“Aggregated or Anonymized Data”). Aggregated or Anonymized Data is not personally identifiable, but it does reflect the usage patterns of a particular Site user, as opposed to Site users collectively. We may provide basic demographic information (gender and age) in conjunction with providing Aggregated or Anonymized Data. Our Service Providers use this information for analytical purposes and to market their own products and services. 

As Part of a Business Transfer. Your information may be transferred to successor organization if, for example, we transfer the ownership or operation of this Site to another organization if we merge with or are acquired by another organization, or if we liquidate our assets. If such a transfer occurs, the successor organization’s use of your information received from us will be subject to the Notice and the privacy preferences you have expressed to us as they were in effect at the time that we received the relevant information. 

To Comply with Laws and Protection of our Rights and the Rights of Others. We may disclose your information when we, in our sole discretion, believe disclosure is appropriate to comply with the law, a court order or a subpoena. We may also disclose your information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of this Site; to enforce or apply our online Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others. 

With social networks. We may share information with social networks to enable feature such as content sharing or engagement tools. When you interact with these features, the network may receive technical or other information you choose to submit.

As Described in a Privacy Notice or Agreement. We reserve the right to disclose your information as described in any privacy notice posted on this Site, or other agreement you have made with us.

How to Access, Correct, or Delete Your Information

You may have the right to request access to your Personal Information or to request to correct or delete it depending on the laws in your jurisdiction. If you have created a profile on one of the Lift Brands websites, you may be able to access, correct, or delete your Personal Information through your account settings. Otherwise, you may need our help.

Please contact us by emailing privacy@liftbrands.com or by using the postal address provided in this Notice. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law (if any). We may ask you for additional information to verify your identity. In most cases, we will provide access or correct any inaccurate information you discover or delete information at your request. In some cases, however, we may limit or deny your request if it is unreasonable and/or the law permits or requires us to do so or if we are unable to verify your identity.

Marketing Communications 

We may periodically send you newsletters, e-mails or similar communications featuring sales and promotions, news about Snap Fitness, requests for your feedback, or other information we think may be of interest to you, in accordance with local law. We may use your IP address to help us verify, track and record when you unsubscribe from our marketing emails or update your communication preferences. You may stop receiving marketing communications from us at any time by clicking on the unsubscribe link at the bottom of your emails. However, if you unsubscribe from our marketing communications, you may still receive transactional messages. You will not automatically become unsubscribed from the marketing communications of the franchise owner of the Snap Fitness location you joined or to which your e-mail address has been provided as set forth in this Privacy Policy. Snap Fitness franchises are independently owned and operated businesses and we do not control their use of your e-mail address. Accordingly, if you are a member at a Snap Fitness franchise studio, please contact your home studio directly to learn how to unsubscribe from such communications.

SMS Marketing

By providing your phone number and checking the box stating that you would like to receive SMS about future promotions, you consent and agree to opt-in to receive text messages. Message frequency depends on the marketing offers we provide. You may opt-out of receiving text messages by texting “Stop” at the end of any message you receive, or you can opt out of these communications by contacting us at privacy@liftbrands.com  and sharing the phone number that you would like to opt-out. Messaging and data rates may apply. If you have consented to receive text messages, you may receive messages related to the following: first-time workouts, special events or workshops, follow-up messages, billing inquiries, promotions or offers.

We may disclose your SMS opt-in or consent status, with third parties, franchisees or marketing affiliates that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. We will not share or sell your phone number, your opt-in to the SMS with third parties for their direct marketing purposes or for purposes unrelated to our services or Site.

Do Not Track Mechanisms

Your browser may deliver a “Do-Not-Track (‘DNT’) signal” to this Site. Because of the changing state of technology and indecision within the technology and marketing industries regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.

Steps We Take to Safeguard Your Information

We maintain reasonable administrative, physical and technological measures to protect the confidentiality and security of personal information you submit on or through this Site. For example, when collecting credit card information for online purchases, we offer secured-service transactions that encrypt your information in transit to protect against others intercepting or misusing it. Unfortunately, no website, server or database is completely secure or “hack proof.” We therefore cannot guarantee that your personal information will not be disclosed, misused or lost by accident or by the unauthorized acts of others. Further, we cannot control dissemination of personal information you post on or through this Site using any social networking tools we may provide, and you should have no expectation of privacy as to anything you post publicly.

Children Under the Age of 16

This Site is not intended for children or minors under the age of 16 years without the permission of a parent or guardian. If you believe that a child has submitted personal data on or through this Site without the consent and supervision of a parent or guardian, please contact us using the information provided in this Notice so that we can take appropriate action. 

Links to Other Sites 

This Site may provide links to other websites operated by third parties, including in some cases our third-party vendors. Lift Brands does not control these websites and is not responsible for their data practices. Any information you provide to third parties on their websites is covered under their privacy and data collection policies and is not covered by this Notice. We urge you to review the privacy notice posted on any site you visit before using the site or providing any personal data.

Social Media Features

Our Site may include ways to interact and share using social media, such as “liking” with a “thumbs up/down” button, “share this” button or interactive programs that run on our Site “widgets”. These features may collect information such as your IP address or the page you are vising on our Site and may set cookies to enable the feature to function properly. Social media features can be hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the social media company providing the feature.

Additional Notices and Agreements

When you sign up to use a special feature of this Site, you may be asked to agree to special terms governing your use of the special feature. In such cases, you may be asked to expressly consent to the special terms, for example, by checking a box or clicking on a button marked “I agree.” If any of the terms of such a special terms agreement are different than the terms of this Notice, the terms of the special terms agreement will supplement or amend this Notice, but only with respect to the matters governed by the “special terms agreement.” 

This Is a U.S.-Based Site

We are a U.S. company headquartered in the United States. The data protection laws of the country in which you reside may be more restrictive than the data protection laws of the United States. If you reside in a country for which we have established a country-specific Site, we encourage you to visit it and read the Privacy Notice posted there. 

Data Retention

We retain your data only for as long as necessary to fulfill the purposes outlined in this policy or as otherwise legally permitted or required, such as maintaining the Site, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain personal information. At the end of the retention period, personal information will be deleted, destroyed, or deidentified.

California Residents

If you are a California resident, you may have certain additional privacy rights. Please click on this link for the California Consumer Privacy Act Notice for more information.

Other State Privacy Rights

A number of other US States provide their state residents with rights to:

• Confirm whether we process their personal information.

• Access and delete certain personal information.

• Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).

• Data portability.

• Opt-out of personal data processing for:

  • targeted advertising (excluding Iowa);

  • sales; or

  • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).

• Either limit (opt-out of) or require consent to process sensitive personal data.

Residents of the State of Washington may have additional rights with respect to collection of Consumer Health Data by us. See our Washington State Consumer Health Data Privacy Notice here.

The exact scope of these rights may vary by state. To exercise any of these rights, or to appeal a decision regarding a consumer rights request, please contact us using the contact information listed below.

We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.

Depending on how the applicable privacy law defines a “sale,” we may sell personal information to third parties. For instance, if you are a resident of Texas, Colorado or Connecticut, our use of cookies and tracking technologies constitutes a sale of personal information to third-party advertisers.

We also use cookies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is considered “targeted advertising” under applicable privacy laws. As noted above, you may opt out of marketing or targeted advertising by contacting us at privacy@liftbrands.com or managing your cookie setting by clicking here.

NOTICE: We may sell your sensitive personal data. Under applicable state privacy laws, precise geolocation may be considered sensitive personal information. Our use of tracking technologies or limited sharing of this information may be considered a “sale” of sensitive personal data. You can disable location permissions through your device settings.

Rights for UK/EU Residents

For residents of the United Kingdom or the European Union where the Data Protection Act 2018 (UK) or the General Data Protection Regulation 2016/679 of the EU (GDPR) applies, you also have the right to restrict the processing of your personal data, object to processing of your personal data, object to the portability of your personal data, and to obtain erasure of your personal data, in each case in accordance with applicable data protection laws.  Please click on this link for the UK Privacy Notice for more information.

Note that references in this policy to “personal information” should be read as “personal data” for the purposes of the GDPR.

Data Privacy Framework

We comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF as set forth by the U.S. Department of Commerce. We have certified to the U.S. Department of Commerce that we adhere to the EU-U.S. Data Privacy Framework Principles (DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF.  If there is any conflict between the terms in this Notice or our Privacy Policy and the DPF Principles, the Principles shall govern.  To learn more about the Data Privacy Framework (DPF) Program, and to view our certification, please visit https://www.dataprivacyframework.gov/. We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to privacy@liftbrands.com.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We will do so in accordance with DPF principles.

If we receive personal data in the United States under the DPF and subsequently transfer to a third party, we do so in a manner consistent with the DPF Principles. We commit to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to the Data Privacy Frameworks. European Union, United Kingdom, and Swiss individuals with DPF inquiries or complaints should first contact us by email at privacy@liftbrands.com.

We are committed to refer unresolved privacy complaints under the Data Privacy Framework Principles to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you. If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction for more information on this process.

Lift Brands is responsible for the processing of personal information it receives under the DPF Principles and subsequently transfers to a third party acting as an agent on its behalf.  Lift Brands shall remain liable under the DPF Principles if its agent processes such personal information in a manner inconsistent with the DPF Principles, unless Lift Brands proves that it is not responsible for the event giving rise to the damage. 

Lift Brands is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

This Notice May Change

From time to time we add and improve features and functionality of this Site and the services we offer through this Site. As a result of these changes (or changes in the law), we may need to update or revise this Notice. Accordingly, we reserve the right to update or modify this Notice at any time, without prior notice, by posting the revised version of this Notice behind the link marked “Privacy Notice” at the bottom of each page of this Site. Your continued use of this Site after we have posted the revised Notice constitutes your agreement to be bound by the revised Notice.

For your convenience, whenever this Notice is changed, we will update the “effective date” at the bottom of this page. Be sure you check the effective date to see if this Notice has been revised since your last visit. 

You may access the current version of this Notice at any time by clicking the link marked “Privacy Notice” at the bottom of each page of this Site. 

Contact Us 

If you have any questions regarding this Privacy Notice, please contact us by e-mail at privacy@liftbrands.com or by mail at Snap Fitness c/o Lift Brands, Inc. 2411 Galpin Court, Suite 110, Chanhassen, MN, USA 55317.

Washington State Residents Only

Consumer Health Data Privacy Notice

This notice supplements our Online Privacy Notice and applies to personal information defined as “consumer health data” subject to the Washington State My Health My Data Act (MHMDA). Because the definition of consumer health data under the MHMDA is broad, many of the categories of data we collect could be considered consumer health data.

Examples of consumer health data include information about your health-related activities, conditions, diseases, symptoms, status, diagnoses, testing, or treatments. For example, we may collect information about your level and nature of activity such as heart rate, number of steps, measurements of bodily functions, vital signs, symptoms, measurements, or characteristics, including photographs.

We collect and use consumer health data as reasonably necessary to provide you with the products and services you have requested or authorized. This may include fulfilling and delivering requested products and services and their features; personalizing certain features of the products or services; completing requested transactions; ensuring the secure and reliable operation of the services and the systems that support them; communicating with You; fulfilling product purchases and processing payments; purposes of de-identification of personal information; collecting, evaluating, and monitoring reports of undesirable events during or after use of our products and services; understanding how our products and services are used, troubleshooting, and improving the products and services, and other essential business operations that support the provision of the services (such as analyzing our performance, complying with laws and regulations and meeting our legal obligations, corporate governance (including mergers, acquisitions, divestitures, and other corporate restructurings), enforcing our Terms of Use and other service or program-specific terms, developing our workforce, and conducting research and development).

We use consumer health data for other purposes for which we give you choices and/or obtain your consent as required by law – for example, advertising and marketing purposes.

Sources of Consumer Health Data

As described further in the ”How We Collect Personal Information”  section of the Privacy Notice, we collect personal information (which may include consumer health data) directly from you (i.e., information you provide when you interact with Us, such as creating an account, subscribing to our emails or other marketing subscriptions, making purchases, user generated content (e.g., leaving ratings or reviews), provide the information in connection with surveys or research, or otherwise during your  use of our Sites and services); information we observe or collect automatically from your  interactions with our products and services (e,g, such as via cookies (and other similar technologies)); and personal information from third parties, including publicly available sources.

Our Sharing of Consumer Health Data

In connection with the purposes described above, we disclose all the categories of consumer health data we collect with third parties as summarized in this section.  For more information please see “How We Share Personal Information” in our Privacy Notice. For example, some of the features and functionality on our Site are provided by our third party service provider(s)/data processor(s).  For example, when you take a product quiz or engage with our chat tools, our service provider/data processor will have access to consumer health data. If you make a purchase, we will share information about the transaction as necessary to process the payment, including to protect against fraud, and to ship the product to the selected address. We may also disclose data when we believe that doing so is necessary to comply with applicable law or respond to valid legal process. In some cases, consumer health data is shared with third parties for that third parties’ own use (see Other Third Parties, such as Ad Networks and Advertising Companies, below).

We share consumer health data with the following categories of third parties:

Service providers. Vendors or agents (“processors”) working on our behalf may access consumer health data for the purposes described above. For example, companies we’ve hired to provide customer service support, to provide digital and e-commerce services, to provide marketing technologies that help Us deliver our campaigns and analyze effectiveness, and to provide other technical services such as assisting in protecting and securing our systems and services.

Business partners. We may share consumer health data with other companies, for example, where you use a service that is cobranded and jointly operated with another company, or where you use our services to interact with another company.  

Financial institutions & Payment Processors. When you make a purchase or enter into a financial transaction, We will disclose payment and transactional data to banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, analytics, or other related financial services.  If you use a third-party service to checkout – such as Apple Pay or PayPal – information is shared with those third parties to complete Your requested transaction.

Parties to a Corporate Transaction. We may disclose consumer health data as part of a corporate transaction or proceeding such as a merger, financing, acquisition, reorganization, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.

Other members of Lift Brands family may access consumer health data about you when they perform services on our behalf.

Government Agencies. We transfer and disclose information to third parties to comply with our legal and compliance obligations, when we believe that the law requires it, or at the request of governmental authorities conducting an investigation.  

Other Third Parties. In certain circumstances, it may be necessary to provide data to other third parties, for example, to (i) comply with the law or to protect our rights or those of our customers; (ii) prevent, detect investigate, and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the services; (iii) respond to situations involving potential threats to the health, safety, or legal rights of any person or third party; or (iv) enforce, and detect, investigate, and take action in response to, violations of our Terms of Use or other applicable terms.  We also disclose information related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal function.  

Other Users and Individuals. If you use our services to interact with other users of the service or other recipients of communications, such as during a 1:1 consultation, we will share data, including consumer health data, as directed by you and your interactions.

Other Third Parties, such as Ad Networks and Advertising Companies.  We share or make available consumer health data (e.g., identifiers, internet and network browsing activities, commercial information, inferences) with third party marketing and advertising networks and social media platforms to service tailored and personalized advertisements on other websites and services and across other devices you may own.  When you use our Sites and services, we use cookies (or other similar technologies) provided by third parties. Information collected by these third parties is used to build a profile of your interest to show you relevant advertising on other websites or to other devices connected to you (cross-device advertising) by Us or other companies.  These companies use personal information they receive to improve their own products and optimize their own ad targeting systems. 

The public. You may select options available through our services to publicly display and disclose certain information, such as Your profile, ratings & reviews, demographic data, content and files, or geolocation data, which may include consumer health data.

Updates to this Notice

Please note, we may change information in this Privacy Notice at any time and any changes will be effective immediately upon the publication of revisions.

How to Exercise Rights Available to You

MHMDA provides certain rights with respect to consumer health data, including rights to: request confirmation whether we are collecting, sharing, or selling Your consumer health data; access your consumer health data; access a list of the third parties and affiliates with whom your consumer health data has been shared or sold and an email address or other online mechanism you may use to contact such third parties; request we delete your consumer health data; and withdraw consent to collection, sharing, or selling of Your consumer health data (including to withdraw an authorization for the ‘sale’ of consumer health data to third parties), subject to certain exceptions. 

If your request to exercise a right under the MHMDA is denied, you may appeal that decision by contacting our privacy team at privacy@liftbrands.com. If Your appeal is unsuccessful, you can raise a concern or lodge a complaint with the Washington State Attorney General at www.atg.wa.gov/file-complaint.

You must provide sufficient information that allows us to reasonable verify you are the person about whom we collected consumer health data.   We may not be able to respond to your request or provide you with consumer health data if we cannot verify your identity or authority to make the request and confirm the consumer health data relates to you or if we are unable to locate you in our system.  

We will ask you for the email information that you used to interact with Us or sign up for a loyalty or email or other marketing subscription.   We will use information you submit along with other information in our systems to help verify Your entity or authority to make the request and confirm that you information is in our system.   Information provided to make a request will only be used in connection with the request.  We may ask you to provide additional information so that we can properly identify You.  If you choose not to provide this information, we may only be able to process Your request to the extent we are able to identify you in our systems.  We will endeavor to respond to a verified request within 45 days.  If we require more time, we will inform you of the reason and extension in writing (including by email).  We do not charge a fee to process or respond to a verified consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine the request warrants a fee, we will provide an explanation and a cost estimate prior to completion of the request.  You may only make a request twice within a 12-month period.

Each right may be subject to certain exceptions. You can request to exercise such rights using the various tools and mechanisms described in the “Other State Privacy Rights” section of the Privacy Notice, or Contact Us. To exercise the right to revoke consent or withdraw an authorization, you may also use one of the following:

You may email us at Privacy@liftbrands.com or by contacting us using the methods in our Contact Us page.

Click on “cookie settings” or “online preferences” on the footer of a brand Site and change the setting regarding online (browsing) personal information.

Effective Date: September 15, 2026