Franchise FAQs

Who is Snap Fitness?

Snap Fitness is a global health and fitness brand offering 24/7 gym access and a supportive community environment. We focus on holistic fitness, helping members build positive lifestyle habits in a welcoming and inclusive atmosphere​​.

How is Snap Fitness different from other gyms?

Snap Fitness differentiates itself by offering smaller, community-focused gyms with 24/7 access, flexible real estate options, and a strong emphasis on support and inclusivity. We also provide a unique member experience with our welcoming atmosphere, personalized programs, and technology-driven solutions like our Snap App​​.

What is the initial investment required to open a Snap Fitness franchise?

The total investment ranges between $430,800 to $1.2M, depending on location and gym size. Snap Fitness offers a flexible, low-cost operating model that makes it accessible to a wide range of franchisees​.

*reference Item 7 of the 2024 FDD

What are the ongoing fees associated with a Snap Fitness franchise?

Franchisees pay an ongoing royalty fee of 6% and a national advertising fee of 2%, which goes toward system-wide marketing efforts and brand support.

*reference Item 6 of the 2024 FDD

What are the advantages of opening a Snap Fitness franchise compared to other fitness franchises?

Snap Fitness provides strong cash-on-cash returns with a lower initial investment, flexible real estate requirements, and a proven operating model. Our gyms thrive in residential areas, creating high member retention rates. Our supportive, community-driven culture also fosters strong brand loyalty​.

Do I need to have prior experience in the fitness industry?

No, prior fitness experience is not required. While many of our franchise owners come to us with backgrounds in the fitness industry, Snap Fitness welcomes individuals from all walks of life. We provide comprehensive training and support to franchisees, covering all aspects of gym ownership, including operations, sales, marketing, and customer service.

What kind of support will I receive as a franchise owner?

Franchisees benefit from ongoing operational support, national marketing campaigns, access to digital tools like the Snap App, training programs, and business coaching to ensure long-term success​​.

What type of training does Snap Fitness provide for new franchisees?

Snap Fitness offers an extensive onboarding process that includes training on managing day-to-day operations, fitness programming, and the use of digital tools for member engagement. You will also receive help with real estate selection, club setup, and local marketing​.

Can I own multiple Snap Fitness locations?

Yes, Snap Fitness encourages multi-unit ownership and offers support for franchisees looking to expand their portfolio​.

How do I attract and retain members at my Snap Fitness club?

Snap Fitness provides a robust marketing toolkit for both digital and physical marketing. Tools include a website, app, digital advertising, templates for brand assets, and much more. Building a strong community and offering personalized support are key to member retention.

What marketing support does Snap Fitness offer?

Snap Fitness provides national marketing campaigns, customizable digital marketing templates, social media guidance, and tools to run local promotions. Franchisees also receive access to the "Digital Stack" platform for easy brand management​​.

How does the Snap Fitness referral program work?

The referral program encourages current members to bring in new members by offering incentives like free months of membership or personal training sessions for both the referrer and the new member. This drives membership growth and creates a stronger community​.

How does Snap Fitness help me manage my gym operations?

Snap Fitness provides access to an all-in-one digital platform that helps manage member interactions, workout programs, and gym operations. The system includes automated tools for member retention, scheduling, and communications​.

What are the main revenue streams for a Snap Fitness franchise?

Revenue is generated through membership fees, personal training services and fitness classes.

What is the average membership size per club?

While this varies by location, most Snap Fitness clubs have between 500 and 1,200 members. The goal is to maintain a strong community atmosphere while maximizing club profitability​.

What steps can I take to ensure long-term success?

Focus on member engagement, community-building, and ongoing local marketing efforts. Snap Fitness provides a comprehensive set of tools to help franchisees stay connected with members, track performance, and continue to grow their business​.

Why is offering recovery solutions critical for gym success today?

Modern fitness consumers expect gyms to support both performance and recovery. Snap Fitness Recovery Zones help franchisees attract a broader member base, improve retention, and differentiate from traditional fitness-only competitors.

How does recovery programming increase member retention and revenue?

Members who actively use recovery services stay longer and visit more often. Recovery Zones — including amenities like infrared saunas and massage chairs — enhance the member experience, reduce burnout, and create new upsell opportunities, helping franchisees boost monthly recurring revenue.

How does promoting recovery support gym operations and growth?

Recovery services reduce injury risk and overtraining complaints, leading to fewer membership cancellations and better word-of-mouth referrals. Franchisees benefit from a healthier, happier member base and stronger lifetime value per member.

How quickly can recovery amenities impact a franchise's bottom line?

Recovery services create immediate value by increasing the perceived worth of memberships. Franchisees who promote Recovery Zones often see faster ramp-up periods, higher membership satisfaction, and stronger differentiation in local markets.

What are the risks of not offering dedicated recovery solutions?

Gyms without wellness and recovery services risk higher attrition rates, increased member injuries, and weaker brand loyalty. Snap Fitness franchisees are equipped to meet evolving market expectations, keeping their businesses competitive and resilient.

How does Recovery Zone contribute to Snap Fitness's brand strength?

Recovery Zones align with Snap Fitness’s "For the feeling" brand ethos by promoting full-body health, not just fitness. Franchisees leverage this strong, holistic brand positioning to connect with a wider audience and outperform local competitors.