8 Tips On How To Get New Gym Members

Snap Fitness is driven by a mission to help people establish positive lifestyle habits that foster a fantastic sense of well-being. Since 2003, we’ve been at the forefront of fitness innovation, amassing a global network of over 1,000 clubs. 

We consistently put our fitness franchisees and members at the core of everything we do, establishing our brand as a leader in both the franchising and fitness industries. When you franchise with Snap Fitness, you gain access to a proven business model and extensive marketing resources, ensuring the retention of loyal members and helping franchisees understand how to get more gym members.

How To Get More Gym Members At Your Franchise

As a franchisee, you’ll discover how our positive techniques replace fear with fun, creating the most inclusive fitness experience while helping you establish a thriving fitness center and build new customers. We’ll guide you in maintaining member satisfaction, generating consistent revenue, and preventing customer churn through a diverse array of strategies designed to build and retain a robust membership base. 

1. You’ll Join a Well-Known Fitness Brand

As a Global Franchise Magazine award winner, Snap Fitness continues to lead the way in innovation and growth – a great asset to our franchisees. 

Partnering with a proven fitness brand like ours allows you to leverage our globally established network, brand recognition, infrastructure and wealth of experience, existing customer bases, unrivaled local market expertise, marketing knowledge, economies of scale, and more to attract and find new gym members who recognize and trust the franchise name.

2. You’ll Have a Proven Franchise Business Model to Follow

We’ve designed our business model to set you up with everything you need to operate your business, including proprietary manuals, tools, and other resources to help you know how to build your franchise and get new gym members. Our gym franchise opportunity makes operations easy by featuring an inclusive gym experience with state-of-the-art equipment, 24/7 worldwide access, personal training, and results-driven technology that appeals to a broad audience.

3. You’ll Thrive on Plenty of Training and Ongoing Support

Snap Fitness strongly believes collaborating with our franchisees is key to our success. We provide world-class support to help you get started and thrive, but our assistance doesn’t stop there. You’ll have comprehensive training to teach you everything you need to know in all key areas of your business, complete with ongoing support, member analytics, recruitment and training, pre-sale and launch assistance, a personal contact to help you build your franchise and how to market your gym.

4. You’ll Benefit from Our Marketing Expertise

You’ll work with our expert marketing team to ensure a successful launch and post-opening. With our ongoing marketing guidance, you’ll be able to focus on growing your business. Our time-tested strategies will show you how to effectively market gym memberships, classes, and services. We’ll blend national marketing execution with local marketing tools to help generate exposure you couldn’t achieve on your own. This is just one of the ways that Snap Fitness helps you find customers and build your franchise.

5. You’ll Gain Access to Innovative Technology

Our innovative back-end technology keeps franchisees on the pulse of member behaviors and needs and gives them more time to focus on other aspects of the business. Franchisees receive wellness gym franchisee support in all areas, including operations, systems, member analytics, cutting-edge equipment, product and technology, and more. 

We encourage loyalty with a full recognition program, a communication schedule, outside-club benefits, a special member activities calendar, and gamification through leaderboards. By tracking progress and keeping benefits at the front of our member’s minds, we help them connect to our clubs with the supportive feeling of being part of a community.

6. You’ll Provide Your Clients with an Elevated In-Gym Experience

Fitness Gym members choose and stay with Snap Fitness because our franchisees provide premium, easy-to-use equipment that elevates their in-gym experience at all of our locations worldwide. We’ll provide you access to our preferred vendors with whom we’ve established broker relationships, allowing you to save up to 35% with our vendor-negotiated deals compared to retail offerings. Plus, with our adaptable gym layouts, we can develop a fit-out that works for your space while creating a high-value perception for our membership price.

7. You’ll Enjoy Multiple Revenue Streams

We provide our franchise owners with several ways to earn revenue, including:

• Gym Memberships. Membership plans are our primary revenue driver. Franchisees can set their own pricing, with single monthly memberships typically ranging from USD 34.95 to 59.95.

• Personal Training/Group Classes. Personal training and group classes are fantastic ways to supplement both a club’s value proposition and revenue stream.

• Insurance Reimbursements. Snap Fitness administers reimbursements for various insurance companies and national accounts. 

• Amenities/Merchandise. Club owners may offer additional amenities, such as an infrared spa or body composition analysis.

8. Find and Win Over Customers with Excellent Customer Service

Snap Fitness is all about the feeling, and we help our franchisees foster a supportive studio environment because excellent customer service and a friendly atmosphere encourage member loyalty and referrals. Plus, you’ll have a great team to support you as we’ll provide you access to the best candidates available through our recruitment partners. By delivering top-quality services at competitive rates and showing you care more about their goals than your bottom line, word-of-mouth referrals will continue to grow your member base. With Snap Fitness in your corner, you will never be left to wonder how to find new gym members for your franchise.

Our visionary thinking has shaped an unparalleled gym experience that, armed with our fitness franchise industry knowledge and expertise, empowers our club owners for success. Whether you're eager to turn your passion for fitness into a profitable career or expand your existing portfolio, franchising with Snap Fitness can help you build a thriving fitness business.

Want to see how Snap Fitness can help you build a thriving fitness business? Get in touch today to learn more about our franchise opportunity!