What makes a successful gym franchise owner?

Gym franchising gives you a fantastic combination of the flexibility of being your own boss, coupled with rolling out a tried and tested business model.

However, as with any business or investment, there’s no guarantee for success. You get out what you put in and it’s important to use all the support and expertise available to you, as well as your own experience and business acumen.

At Snap Fitness we have a diverse range of franchisees that are successfully operating profit-making gyms and maximising our franchising model. We’ve picked out some of the key ingredients that we believe make a successful gym owner:

1.      Being customer-first

Knowing what your members want is key to being a successful gym owner. While sales and member numbers are of course important, you should also focus on the experience in your gym and that your members feel valued and looked after. By keeping your members, you lay the foundations for consistent growth, as well as increasing the likelihood of them referring friends and family to join.

2.     Getting into the detail

While gym franchising gives you the flexibility of being an owner-operator or owner-investor, it’s important to be into the detail of your business. Keeping a close eye on your financial numbers, as well as having an ear to the ground with your members and team, are vital to your success. With gyms having seasonal peaks and troughs, no two months are the same and you will need to be up to date with your gym’s performance.

3.    Willingness to learn

Investing into a gym franchise gives you access to so much expertise and resources at your fingertips. You may not be an expert in the fitness industry but that doesn’t matter; you just need to be passionate about learning and using all the tools and guidance provided.

4.    Open to change

While the fitness industry is continuing to grow, it’s evolving rapidly too. You’ll have the opportunity to work with your franchisor to meet the changing needs of fitness consumers. Whether it’s incorporating more wellness facilities into your gym such as recovery areas or switching up your group exercise offering, it’s important to never stand still and stay ahead of the competition.

5.    A people person

You may not be hands-on with your business every day, so you’ll need to be able to effectively engage and motivate your team. We’re fortunate to work in an industry where we can improve the physical and mental wellbeing of our customers which we certainly think is something to get excited about! If you’re passionate and having fun, this is infectious and has a great knock-on effect to motivate your teams and in turn, your members.

Can you picture yourself owning your own gym and think you’d make a great Snap Fitness franchisee? Request a free franchising information brochure at https://www.snapfitness.com/uk/why-franchise-with-snap-fitness.