Snap Fitness levels up franchise model with launch of 24/7 Reformer Pilates programming

We're excited to share that 24/7 Reformer Pilates programming is coming soon to our Snap Fitness clubs across EMEA.

 In a first-of-its-kind rollout, we've partnered with Your Reformer, a specialist provider of smart, self-guided Pilates solutions, to bring high-end Reformer Pilates to a commercial gym environment

The partnership signals a strategic move to tap into the growing popularity of Reformer Pilates, with over 100 dedicated studios opening across the UK since 2022.

By integrating Your Reformer's Reformer & Kiosk Pro system, Snap Fitness is enabling clubs to offer a hybrid experience of in-person and on-demand Pilates sessions, available 24/7.

“Our goal is to bring Reformer-based programming to every Snap Fitness club in EMEA,” said Andy Carr, Fitness Experience Manager at Snap Fitness EMEA.

“We’re excited to support our franchisees with this significant innovation and it’s a huge opportunity for us to stand out in the market and elevate our member experience. The demand for Reformer Pilates is at an all-time high and the additional investment into this is going to put us and our clubs in a fantastic position for years to come. 

At the heart of the rollout is Your Reformer’s cutting-edge Kiosk Pro platform, a sleek mobile kiosk paired with wireless headphones and a growing library of over 800 Reformer Pilates classes across all levels and styles.

Ideal for clubs without traditional group classes or for expanding class timetables, the solution provides a flexible, self-guided experience for people of all experience levels.

Each Snap Fitness club is recommended to install between 4 to 12 Reformer units, depending on available space, with a significant number of franchisees already committing to conversions of existing studios. Members will enjoy 24/7 access to the service, giving them full autonomy to train when and how they want, seamlessly integrated into their existing membership with no extra cost at these initial locations.

Snap Fitness' partnership with Your Reformer has already seen success in the APAC region, with overwhelmingly positive feedback from franchisees, team members, and members alike. This expansion builds on that momentum, aiming to replicate and enhance the premium Pilates experience for a broader demographic.

“We’re excited to partner with Snap Fitness in the EMEA region as they lead the way in bringing Reformer Pilates into their clubs,” said Ben Stallworthy, Managing Director of Your Reformer.

“Building on our strong growth with Snap Fitness in Australia, this partnership reflects Snap’s forward-thinking approach to member experience. By introducing a dynamic, low-impact workout that supports strength, mobility, and overall wellbeing, Snap is redefining what’s possible in a traditional gym setting, with the support of our elite Reformers and integrated digital solutions.”

This significant development to Snap Fitness’ fitness programming builds on the launch of their signature S7 programming in January this year. The approach has had an immediate impact, with a 26% increase in overall group exercise attendance year-on-year. It has significant plans to continue investing in its member experience and elevating its product in the marketplace.