Snap Fitness EMEA Summit 2025: One for the record books

Close to 300 attendees comprising franchisees, club team members and our suppliers descended on Center Parcs Woburn for the 2025 Snap Fitness EMEA Summit.

This brand-new location played host to our biggest and best Summit yet, set within 300 acres of incredible woodland grounds and forest.

A packed itinerary across the two days saw attendees enjoy the perfect balance of inspiration and celebration. Sessions from internal and external speakers provided priceless insights to take back to the daily operation of their clubs, breakout sessions to put their skills into practice, as well as fun team-building activities and our Gala Awards dinner.

A huge hit with attendees was keynote speaker, Sally Gunnell OBE. The 1992 Olympic gold medallist gave an incredible insight into her story and how her mental resilience, goal-setting and ability to adapt saw her reach the pinnacle of her sport.

At the heart of the event was the new and improved expo area, with a blank canvas turned into a stunning gym space thanks to the support of our suppliers. Dedicated strength, functional and HIIT zones not only showcased our suppliers but created the perfect environment for some early morning workouts on the second day.

Part of these workouts were taster sessions of the upcoming S7 Games, with a series of short and sharp challenges themed around the seven primal movements.

The awards evening was another overwhelming success, with nine winners crowned on the night, recognising the incredible achievements of our network which have contributed to a record-breaking 12 months for Snap Fitness in the EMEA region.

“Our 2025 Summit was a perfect example of what makes the Snap Fitness brand so special’” said Kevin Yates, CEO of Lift Brands EMEA. “This was my second Summit since joining here and it was amazing to see everyone come together to raise the bar once again. 

“I’d like to say a huge thank you to everyone that joined us across the two days and hope that you had a memorable experience. We have an exciting future ahead of us and I’m looking forward to seeing our franchisees and club staff put some of what they’ve learned at the event into practice in their clubs. Roll on the 2026 Summit – we’re going to level things up again!”