Building on success: Our high hopes for 2024

We are looking to build on a successful 2023 by maintaining our momentum as we enter 2024. With several new locations secured and opened across the UK and Ireland over the turn of the year, we have our foot on the gas as we make plans to ensure 2024 is just as triumphant as 2023, if not more so.

December proved to be a record-breaking month for us, epitomised by the opening of our Drogheda club, which smashed our pre-membership sales – another successful launch in Ireland for us at Snap Fitness.

Our franchisee for Drogheda, Peter Dhillon, isn’t surprised by our growth in Ireland. “Since opening my first Snap Fitness territory, I’ve been hugely impressed with the number of members coming through the door. It’s not uncommon to have well over 150 members on site during peak hours. This is because we have an emphasis on providing the best equipment and offering a welcoming staffed environment, unlike other gyms that settle for lower-spec options and are happy to leave their gyms unmanned.”

Across December and the start of January, we have also opened clubs in Bolsover, Northwich and Peterborough with Sligo, Ireland due to open towards the end of February. Additionally, we’ve secured sites in Whitstable, March and Fareham, with more to come. This has contributed to a membership growth of 23.7% over 2023. The surge in membership has been driven by new club openings, but impressively, clubs that have been open for longer than 12 months also saw a 9.21% increase in members.

Kristen Horler, our Head of Sales, is proud of our achievements over the previous year and she is looking forward to continuing our momentum into 2024. “One of the reasons I joined Snap Fitness was I could see the franchise was really going places. Looking back on our remarkable 2023, I’m excited to see such an influx of new openings.

“What truly sets Snap Fitness apart is our commitment to promoting a family-first, fun ‘One Team’ culture. Every club is designed to be more than just a fitness space; it’s a community where our members feel valued and supported. I’m really looking forward to what 2024 has in store as we move closer to celebrating reaching our landmark 100th club across the UK and Ireland.”

To find out more about our franchise opportunities in the UK & Ireland, click here.