Thank you for visiting www.liftbrands.com (this “Site”), which is owned by Lift Brands, Inc., or one of its wholly owned subsidiaries, Snap Fitness, Inc., Health Fran, LLC, GoFit LLC, or Wholesale Fitness Supply (“Lift Brands,” “we,” “us,” or “our”).
January 1, 2019
Scope of This Policy
This Policy applies only to information collected through this Site. It does not apply to third-party sites or to websites owned by Lift Brands on which it is not posted. It also does not apply to information collected through other channels, such as over the phone or in person.
Some of the information we collect through this Site may be “personal information”—information that identifies you personally, alone or in combination with other information available to us. Other information may be non-personally identifiable, such as information collected by cookies.
Please take a few minutes to review this Policy before using this Site. By using this Site, you are consenting to the collection, use and disclosure of your information as set forth in this Policy. If you do not agree to be bound by this Policy, you may not access or use this Site.
Privacy Shield Certification
Lift Brands, Inc., and several of its wholly owned subsidiaries, including Snap Fitness, Inc., HealthFran, LLC, GoFit, LLC, and Wholesale Fitness Supply, LLC, (the “Certified Entities”) comply with the Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries transferred to the United States pursuant to Privacy Shield. The Certified Entities have certified that they adhere to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/.
The Federal Trade Commission (FTC) has jurisdiction over the Certified Entities’ compliance with the Privacy Shield.
Notwithstanding the foregoing, this Site is directed to residents of the United States only and Lift Brands’ use and disclosure of information collected directly from individuals through this Site is governed exclusively by this Policy and will not necessarily be treated in accordance with the Safe Harbor Principles. If you reside outside of the United States, we may own and operate a website designed specifically for residents of the country where you live, and we encourage you to visit it.
Privacy Shield Responsibility
The Certified Entities are committed to subject all personal data received from the EU in reliance on the Privacy Shield to the Privacy Shield Principles. In the context of an onward transfer, a Privacy Shield organization has responsibility for the processing of personal information it receives under the Privacy Shield and subsequently transfers to a third party acting as an agent on its behalf. The Certified Entities shall remain liable under the Principles if its agent processes such personal information in a manner inconsistent with the Principles, unless the Certified Entities proves that it is not responsible for the event giving rise to the damage.
Privacy Shield Complaint Resolution
In compliance with the Privacy Shield Principles, the Certified Entities commit to resolve complaints about your privacy and our collection or use of Personal Information transferred to the United States pursuant to Privacy Shield. European Union individuals with inquiries or complaints regarding this Policy should first contact Lift Brands, Inc. at:
By e-mail at firstname.lastname@example.org or by postal mail at 2411 Galpin Court, Suite 110, Chanhassen, MN, USA 55317.
The Certified Entities have further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgement of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers (/EU-privacy-shield/for-eu-consumers) for more information and to file a complaint. This service is provided free of charge to you.
If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction (https://www.privacyshield.gov/article?id+ANNEX-I-introcution)
If your complaint involves human resources data transferred to the United States from the EU in the context of the employment relationship, and Lift Brands, Inc. does not address it satisfactorily, Lift Brands, Inc. commits to cooperate with the panel established by the EU Data Protection Authorities (DPA Panel) and to comply with the advice given by the DPA Panel with regard to such human resources data. To pursue an unresolved human resources complaint, you should contact the state or national data protection or labor authority in the appropriate jurisdiction. Complaints related to human resources data should not be addressed to BBB EU PRIVACY SHIELD.
Contact details for the EU data protection authorities can be found at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm (http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm)
Types of Information We Collect
Information You Manually Provide. Lift Brands collects the information you manually provide (using your keyboard, mouse, or touchpad) when you use this Site. For example, we collect the information you provide when you sign up for a trial membership, express interest in owning a franchise, register for an event, make a purchase, apply for a job, enter a competition, engage in an online chat, or otherwise interact with this Site. Some of the information you manually provide may be personal data such as your name, date of birth, contact information, bank details and other payment information, photograph, height and weight, or sensitive personal data such as basic health information relating to your fitness to undertake physical activity. In the limited cases where we do seek to collect sensitive personal data, we will do so in accordance with local data privacy law requirements. If you choose to provide us with unsolicited sensitive personal data, you consent to our using such data, subject to applicable local law.
Information from Third-Party Social Media Platforms. You may be able to register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter). By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform. We treat that information as we do any other information you give to us when you register, log on, or enhance your profile.
Information from your Browser or Device. Lift Brands collects information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. The information we receive may depend on your browser or device settings.
The information we receive from your web browser and device is not, in and of itself, personally identifiable. Generally, we use this information in the aggregate to help us improve this Site and make it more compatible with the technology used by our visitors. However, we may combine it with other information in an attempt to identify you or we may combine it with information that does identify you. We may also review our server logs for security purposes—for example, to detect intrusions into our network—and we might share our server logs, which contain visitors’ IP addresses, with the appropriate investigative authorities who could use that information to trace and identify you.
- collect information about the manner in which visitors use this Site—which pages they visit, which links they use, and how long they stay on each page;
- support the features and functionality of this Site—for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits;
- personalize your experience when you use this Site; and
- improve our marketing efforts, including through use of targeted advertising.
The information we collect using cookies and similar technologies may in and of itself personally identify you and we may link it to personal data that you provide. The information we collect may depend on your browser settings.
If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit this Site, you may be unable to use all of the functionality of this Site if your browser rejects our cookies. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org which includes information on how to manage your settings for the major browser providers.
Information About Third-Party Cookies
In addition to the cookies Lift Brands delivers to your computer or mobile device through this Site, certain third parties may deliver cookies to you for a variety of reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Sites. To learn more about Google Analytics, click here.
Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across nonaffiliated websites and/or delivering targeted advertisements either on this Site or on other websites.
You have choices about the collection of information by third parties on our Sites. For example, if you don’t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on by clicking here. Please note that the Add-on does not prevent information from being sent to Lift Brands.
In addition, if you would like to opt-out of having interest-based information collected by certain entities during your visits to this Site or other websites, please click here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes. It may be that some of the third parties that collect interest-based information on this Site do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies.
How We Use Information Collected Through This Site
Generally, we use the information we collect through this Site
- to provide the information, products and services you request;
- to register you as a new member or trial member;
- to process and deliver services, products, and benefits connected to your membership including managing payments, fees, and charges, collecting and recovering money owed to us, providing you with products related to your membership, and providing you with personal training services;
- for security, credit or fraud prevention purposes;
- to provide you with effective customer service;
- to provide you with a personalized experience when you use this Site;
- to contact you with information and notices related to your use of this Site;
- to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
- to enable you to participate in a prize draw, competition, or complete a survey;
- to invite you to participate in surveys and provide feedback to us or to make suggestions and recommendations to you about goods or services that may be of interest to you (in accordance with any privacy preferences you have expressed to us);
- to better understand your needs and interests;
- to use data analytics to improve the content, functionality and usability of this Site;
- to improve our products and services;
- to improve our marketing and promotional efforts; and
- for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.
Please see below for information about the choices you have about the ways we use your information.
In General. We respect your right to make choices about the ways we collect, use, and disclose the information you provide on or through this Site. We strive to provide choices to you at a meaningful time and in a meaningful place. This Notice describes some of your other choices, such as your choice to opt out of receiving “cookies.”
Previously Expressed Preferences. You may change previously expressed preferences regarding how we use information you provide on or through this Site. For example, if you have provided your contact information and receive periodic emails from us, you may decide to stop receiving those emails by clicking the “unsubscribe” link in an email’s footer. You may be able to change other preferences through an account you create on this Site. Otherwise, please contact us by emailing email@example.com or by using the postal address provided in this Policy.
Opting Out. You can ask us or third parties to stop sending you marketing messages at any time by logging into the Site and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out or unsubscribe links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of your registration as a member, any product purchase, product/service experience or other transactions.
Do Not Track Mechanisms. Your browser may deliver a “Do-Not-Track (‘DNT’) signal” to this Site. Because of the changing state of technology and indecision within the technology and marketing industries regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.
How to Access, Correct, or Delete Your Information
You have the right to request access to your Personal Information and to request to correct or delete it. If you have created a profile on one of the Certified Entities’ websites, you may be able to access, correct, or delete your Personal Information through your account settings. Otherwise, you may need our help.
Please contact us by emailing firstname.lastname@example.org or by using the postal address provided in this Policy. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law. We may ask you for additional information to verify your identity. In most cases, we will provide access or correct any inaccurate information you discover or delete information at your request. In some cases, however, we may limit or deny your request if it is unreasonable and/or the law permits or requires us to do so or if we are unable to verify your identity.
Steps We Take to Safeguard your Information
We maintain reasonable administrative, physical and technological measures to protect the confidentiality and security of personal information you submit on or through this Site. For example, when collecting credit card information for online purchases, we offer secured-service transactions that encrypt your information in transit to thwart others from intercepting or misusing it. Unfortunately, no website, server or database is completely secure or “hacker proof.” We therefore cannot guarantee that your personal information will not be disclosed, misused or lost by accident or by the unauthorized acts of others. Further, we cannot control dissemination of personal information you post on or through this Site using any social networking tools we may provide, and you should have no expectation of privacy in such information.
How We Share Information with Others
With Third–Party Vendors. Lift Brands shares information collected through this Site with third-party vendors who act on our behalf. For example, we may use third-party vendors to design and operate this Site; to conduct surveys; and to help us with our promotional efforts. These third-party vendors may need information about you to perform their obligations. However, they are required by contract to keep your information confidential and may use it only to provide services on our behalf.
Within the Lift Brands Corporate Family. The owner and operator of this Site (Lift Brands, Inc., or one of its wholly owned subsidiaries) may share information collected through this Site with other companies in the Lift Brands corporate structure. These affiliate companies are permitted to use your information for their own marketing purposes and in a manner otherwise consistent with this Policy.
With our Franchisees. Lift Brands may share information collected through this Site with the owner of any one of our locations that you have used or in which you have expressed interest. Our franchisees are required by contract to keep your information confidential and they may use this information only in accordance with the terms of the contract.
In Aggregate or De-Identified Form. We use information collected through this Site to create a compiled, aggregate view of usage patterns. We may share aggregate information with third parties, so we and they can better understand our user base. We may also share with third parties information about how particular individuals use this Site, but only on a de-identified basis (“Individualized Data”). Individualized Data is not personally identifiable, but it does reflect the usage patterns of a particular Site user, as opposed to Site users collectively. We may provide basic demographic information (gender and age) in conjunction with providing Individualized Data. Third parties typically use this information for analytical purposes and to market their own products and services.
As Part of a Business Transfer. Your information may be transferred to successor organization if, for example, we transfer the ownership or operation of this Site to another organization if we merge with or are acquired by another organization, or if we liquidate our assets. If such a transfer occurs, the successor organization’s use of your information will still be subject to this Policy and the privacy preferences you have expressed to us.
As Described in a Privacy Notice or Click-Through Agreement. We reserve the right to disclose your information as described in any privacy notice posted on this Site, or as described in any click-through agreement to which you have agreed.
Children Under the Age of Thirteen
This Site is not intended for children or minors under the age of thirteen years without the permission of a parent or guardian. If you believe that a child has submitted personal data on or through this Site without the consent and supervision of a parent or guardian, please contact us using the information provided in this Policy so that we can take appropriate action.
Links to Other Sites
Additional Notices and Agreements
Privacy Notices. This Policy may be supplemented or amended from time to time by “privacy notices” posted on this Site. These privacy notices provide a level of detail that we cannot provide in this more general description of our privacy practices. For example, certain pages of this Site may contain privacy notices providing details about the information we collect on those pages, why we need that information, and choices you may have about the ways we use that information.
Click-Through Agreements. When you sign up to use a special feature of this Site, you may be asked to agree to special terms governing your use of the special feature. In such cases, you may be asked to expressly consent to the special terms, for example, by checking a box or clicking on a button marked “I agree.” This type of agreement is known as a “click-through” agreement. If any of the terms of the click-through agreement are different than the terms of this Policy, the terms of the click-through agreement will supplement or amend this Policy, but only with respect to the matters governed by the “click-through agreement.”
This Is a U.S.-Based Website
Lift Brands and its wholly owned subsidiaries are U.S. companies headquartered in the United States, and this Policy was drafted to comply with U.S. data protection laws. The data protection laws of the country in which you reside may be more restrictive than the data protection laws of the United States. BY USING THIS SITE, YOU ARE CONSENTING TO THE COLLECTION, USE, AND TRANSFER OF YOUR PERSONAL INFORMATION IN OR TO THE UNITED STATES OR TO ANY OTHER COUNTRY IN THE WORLD SUBJECT TO THE TERMS OF THIS POLICY.
This Policy May Change
For your convenience, whenever this Policy is changed, we will update the “effective date” at the top of this page. Be sure you check the effective date to see if this Policy has been revised since your last visit.