Snap Fitness Renews NASCAR Sponsorship

Snap Fitness


America’s Fitness Brand and Landon Cassill Sign New Deal


MINNEAPOLIS (February 2, 2015) — It’s full speed ahead for Snap Fitness and Landon Cassill in the 2015 Sprint Cup Series. America’s Fitness Brand will again be a primary sponsor for Cassill and his No. 40 car.


“I’m thrilled that our brand will continue working with Landon in 2015,” Snap Fitness Founder and CEO Peter Taunton said. “He is a tremendous athlete and leader who is dedicated to working hard in order to reach his goals, which is an attitude we see in our clubs across the country.”


In 2014, Snap Fitness became the first wellness franchise to partner with NASCAR.


“The exposure we garnered last year with NASCAR was astounding. Aligning America’s Fitness Brand with one of the most popular sports in the U.S. was a complete triumph and total game-changer,” Steele Smiley, chief officer responsible for brand strategy, said. “We are two brands that touch millions of people across the country, so renewing our partnership was a no brainer.”


This year’s sponsorship will go beyond the racetrack. Snap Fitness will support Cassill’s triathlon training in hopes of qualifying for the 2015 Ironman 70.3 World Championships in Austria.


“I would not be the caliber of athlete I am without Snap Fitness,” Cassill said. “The training I’ve done at Snap Fitness has truly transformed my lifestyle and helped my endurance behind the wheel.”


Snap Fitness is excited to start the season off in Atlanta as an early season race. Cassill called it one of the season’s most exciting races and a great venue to kick-off the Snap Fitness sponsorship.



2015 Snap Fitness Sponsored NASCAR Sprint Cup Series Races:





Folds of Honor QuikTrip 500

Atlanta Motor Speedway 

March 1, 2015

NASCAR Sprint All-Star Race

Charlotte Motor Speedway

May 16, 2015

Coca-Cola 600

Charlotte Motor Speedway

May 24, 2015

Pure Michigan 400

Michigan International Speedway

Aug. 16, 2015

Bojangles' Southern 500

Darlington Raceway

Sept. 6, 2015















Additional information about Landon Cassill is available at, on Facebook at, and on Twitter at @landoncassill.





About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit