Snap Fitness Acquires Minnesota-based STEELE Fitness with Plans to Implement Personal Training Platform

Snap Fitness

CHANHASSEN, Minn., – Snap Fitness, the world’s leading franchisor of 24/7 express fitness centers, today announced the acquisition of STEELE Fitness, the high-end personal training company based in Golden Valley, Minn.

In an effort to bolster their value added services and provide consistent personal training options across all locations, Snap Fitness will begin rolling out the STEELE Fitness personal training model in September in the Minneapolis market, with plans to build in the tier-one markets nationally and internationally in 2014.

“This acquisition allows us to both further differentiate the Snap Fitness brand by providing premium personal training offered by STEELE Fitness, giving our members with even more value for their money,” said Peter Taunton, CEO and Founder of Snap Fitness. “With this acquisition we are on our way to building the largest personal training network in the world.”

Founded in 2003 and franchising since 2004, Snap Fitness remains one of the world’s fastest growing franchisor of 24/7 express fitness centers, with nearly 1,500 locations.

“Creating a high-quality, streamlined personal training program that translates on a global scale is something that has never been done before in our industry” added Taunton. “This acquisition will allow us to do exactly that, providing members with the best experience and results, no matter where they choose to work out.”

While Snap Fitness offers the same quality equipment as traditional health clubs, the booming brand is setting industry standards by focusing on complete member wellness and providing a host of products and services designed to give members better results and more value for their money. By offering one-on-one instruction, nutritional guidance, and the latest innovative fitness technology in the industry, Snap Fitness gives customers a complete wellness solution.

About Snap Fitness, Inc.
With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness is experiencing phenomenal growth with nearly 1,500 clubs worldwide and approximately 15-20 new clubs added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club. For more information, please visit

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