Why You Should Franchise with a Fitness Concept
The United States is the single biggest market worldwide in both revenue and number of health and fitness clubs. Although the pandemic undoubtedly had an impact on the fitness industry's revenue potential, it rebounded to pre-pandemic levels at the end of 2021, and trends indicate that as more people are continuing to join gyms, revenue is anticipated to reach $434.74 billion by the end of 2028.
Given the scope of the industry, many entrepreneurs turn to franchising as a way to break into the fitness sector. Let’s explore a few motives behind franchise owners’ decision to open a fitness concept.
Combine Your Knowledge with Your Love of Fitness
Investing in a fitness franchise enables franchisees who are interested in living an active, healthy lifestyle to combine their professional skills and passion for fitness. Starting a new business is difficult, and often necessitates long hours, even with the support of a strong business model. However, the extra motivation of owning a business where your staff and customers share your passion for physical fitness reassures gym owners that they’re building something they truly believe in.
Although the franchise business model is a fit for many different types of business owners, it’s an especially appealing choice for individuals who place a high value on leading active, healthy lives. When you own a fitness franchise, your work and personal life complement each other in a way that is not often possible in other professions. Once your concept is staffed with knowledgeable instructors and trainers, you'll find you have a refreshing work-life balance.
Potential For Stable Client Retention
For busy consumers, gyms that are accessible at any time of day or night are more suitable than those that operate during regular business hours. 24/7 operations also give franchise owners more staffing flexibility, enabling fitness concepts to run completely staff-free during off-peak hours, and around the clock accessibility can increase membership rates by as much as 50% to 70%.
Furthermore, it’s possible that your franchise might already have an established customer base in your market. The existing brand recognition and proven business model that come with franchise ownership speed up your timeline to success, meaning you’ll start seeing a return on investment sooner.
Become Part of a Booming Industry
The fitness industry was on the rise prior to the pandemic, but since the emergence of COVID, there has been a surge in interest in health and wellness. Studies reveal the fitness sector is expanding rapidly, due to driving forces like the recovery of the employment market, rising health consciousness and the availability of safe exercise practices. Additionally, Snap Fitness’ home base state of Minnesota was recently named as the number one most active state by FitnessVolt.com, with 82 of Snap Fitness clubs being located there.
With yearly growth between 5% to 10%, estimates project the current global wellness sector to be worth more than $1.5 trillion. Owners of fitness franchises can receive substantial profits from this surge in consumer interest, especially as health and fitness continue to remain a priority for consumers.
If you have the resources to franchise with a fitness concept, you have the chance to enter an industry that is anticipated to continue growing exponentially for years to come with the backing and assistance of a reputable brand name. Visit our franchise page to learn more about the Snap Fitness investment and additional information about what could be the best fitness franchise opportunity for you.