Lift Brands Wins Distinguished Franchise Update Media 2020 Innovation Award

2nd annual contest honors the best of the best

Snap Fitness

AUGUST 27, 2020— Franchise Update Media conducted its second annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Lift Brands tied for first in the Best PR Campaign category of the Marketing Innovation Awards for their Free 90-day FitnessonDemand™ trial offered globally to the general public through Snap Fitness.


"Part of our overall mission is to make premium and well curated fitness content from around the world available to clubs and their members wherever and whenever they need it. Obviously when the COVID-19 pandemic broke and stay home orders began, there was an exponential and urgent need for streaming content. We were amazed at how quickly our global content partners like Sweat Factor, Daily Burn, SH1FT, Adventure 2 Learning and GymRa stepped forward to make their content instantly available for anyone who needed it.” - Uday Anumalachetty, divisional vice president, FitnessOnDemand.


A jury of 7 judges evaluated the innovation, objectives, and results of more than 130 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.


Eighteen winners were chosen from among the four categories. Following the announcement of the awards, each winner was profiled in Franchise Update magazine. Additionally, the four finalists in the Marketing & Branding category were invited to present their winning campaign at the Franchise Leadership & Growth Conference in Atlanta.


Along with an award in the marketing category, Lift Brands received second place in the Most Innovative Building Design, Remodel or Prototype category of the Operations Innovation Awards for their Stand Out and Change Lives with the Snap Fitness of the Future concept.


About Lift Brands

Lift Brands is a leading innovator in the fitness industry as the parent brand to several fitness franchises and fitness brands worldwide including Snap Fitness, 9Round International Franchise, YogaFit Studios Franchise, and Fitness On Demand. With over 1 million members and 2,000 locations open or scheduled for development and locations in over 26 countries, Lift Brands delivers results through the most rewarding fitness experiences in the world and changes lives daily. For more information on Lift Brands, please visit 


About Franchise Update Media

Franchise Update Media been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, four e-newsletters, four conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit