Modernizing Fitness Franchising: The Snap Fitness of 2022
Exercise is more than just moving one’s body, it’s a lifestyle change. At Snap Fitness, we recognize that fitness is not one size fits all, and we empower our members at every level through the most open, inclusive, empathetic, and supportive fitness experience. We go “for the feeling,” which means we focus on how exercise makes you feel—and we want our members to feel great. The Snap Fitness franchise model works because of our dedication to creating a conducive environment for both members and franchisees alike, but equally important, because we push against traditional industry conventions and create a member journey unlike any other.
The effects of exercise are plentiful, not only improving multiple physical health aspects like reducing the likelihood of heart disease and increasing strength, but also affecting one’s mental health by releasing endorphins, therefore improving mental clarity. A successful fitness franchise recognizes that multiple elements impact its members’ fitness and that is why Snap Fitness has reimagined our fitness approach.
The modern holistic fitness approach incorporates three elements: nutrition, mindfulness, and fitness—each element affects the other. We lift moods by giving each element the focus it needs on an individual level to achieve what we call feel good fitness. Our Snap App is designed to be on each members’ journey, inside and outside of the gym with nutrition guidance, mindfulness tips and practices, fitness tracking, online community connection, and various fitness solutions.
An Inclusive Approach
The Snap Fitness franchise delivers on inclusivity and strives to make our members feel good as soon as they walk through our doors—from absolute beginners to more confident workout regulars. In 2021, we conducted a survey of approximately 2,300 current and previous members and found that 34% of gym goers feel intimidated by gyms. This is why we aim to reframe working out, replacing the perception of gyms as scary and competitive with a reality that is accessible, positive and 100% enjoyable. We remove every barrier to eliminate fear.
Our belief that all fitness is valid fitness means that everything a member does to stay active and healthy—both in the gym and in everyday life—is a plus.
An Uplifting Gym Experience
Our purposefully constructed gym designs elevate members by offering next-level support with state-of-the-art equipment and holistic lifestyle guidance, including positive messaging on the floor, and enhancing member experiences through our uplifting signature scent specially created for Snap Fitness. We lift moods with each zone dedicated to different stages of our members’ journey. Our five zones include cardio, strength, functional, group fitness, and recovery, with each zone aligning to our brand messaging. In the strength zone, members “lift their spirits” and in the recovery zone they “stretch it out.” From start to finish, our member experience is a positive one because of our carefully customized onboarding process that promotes achievable milestones and community encouragement.
This is the modern approach to fitness franchising and with Snap Fitness’ reimagined brand ethos, we’re at the forefront of this market trend. We plan to bridge the fitness gap with our North American franchise expansion and want like-minded operators to join our mission of changing the fitness industry landscape.