Benefits to Snap Fitness Franchise Locations in Smaller Markets
Starting off a two-part series on Snap Fitness franchise markets, this post discusses rural markets. Stay tuned for our future blog post discussing the benefits of franchising in suburban and urban markets.
Snap Fitness clubs can fit in multiple sized markets, as the nature of the model is flexible to the franchise owner and the market needs. In some particular instances, more rural markets can make for great Snap Fitness gym locations because our clubs fill a need in underserved communities at a more financially conservative rate. In turn, this puts our franchise owners at an advantage because they can operate their business at lower costs, with lower competition, in areas where customers are typically more loyal. Not only do our franchise owners reap the benefits of this type of consumer relationship, but our brand is further strengthened by targeting a market previously ignored by other concepts. Below are a few reasons Snap Fitness clubs can thrive in smaller markets in addition to our larger ones and how it bolsters our fitness franchise for continued success:
Greater Buildout Choices for Your Gym Franchise
In busier urban markets, choices are limited and likely more expensive. If franchisees want to have more ample real estate options, a smaller market offers an abundance of cheaper land and potential location sites. This advantage allows franchise owners to really make the club their own and not break the bank doing so. Not only will site selection be more streamlined, construction and operation fees are typically lower as well.
Simpler Marketing Strategies for Rural Fitness Franchise Clubs
Getting your Snap Fitness franchise business up and running in a rural area does require a different approach, but the marketing and advertising strategies are cheaper and more direct. Marketing by word of mouth is actually a useful strategy in these markets and doesn’t cost franchise owners a cent. Simply talking about and promoting your club in discussions will spread the word throughout the tight-knit community.
Making an Economic Impact on a Local Level
One of the most valuable advantages to setting up business in a rural area is helping to stimulate the local economy. Providing new job opportunities in a market that might have been previously ignored shows that your business cares about affecting that area in a positive way economically. With Snap Fitness’ competitive yet profitable membership pricing, locals can feel good about joining the new club in their neighborhood and franchise owners can feel secure in their investment.
During Snap Fitness’ rebranding phase last year, we brought forth the focus to strategically target smaller markets in conjunction with our alternative territories, filling a need for an increased amount of rural franchised gyms. Our clubs and franchise owners are reaping the advantages of this tactic in a variety of ways, showcasing that the Snap Fitness franchise opportunity is one of the best in the gym franchise sector.
If you’re interested in learning more about our available markets, both suburban and rural, fill out our inquiry form and a member from our development team will reach out to discuss next steps.