Advantages of Franchising Clubs in Urban & Suburban Territories
This is the second post in a two-part series on how Snap Fitness clubs fit in various market types, with this one focusing on urban and suburban markets. To read about rural markets click here.
Unlike our competitors, Snap Fitness allows some flexibility for size, layout or offerings to suit your local market and personality. In terms of our suburban and urban clubs, we are looking for real estate that fits seamlessly into retail and city spaces. While suburban and urban territories offer their own unique set of franchise benefits, each market requires a different approach in order for the clubs to thrive. Continue reading on to discover why Snap Fitness clubs can prosper in urban and suburban markets.
Urban Markets: Access to Large Consumer Population
While business competition is higher in cities, population density is too, so if your business is marketed properly, you have the opportunity to gain access to a large consumer population. Snap Fitness has a robust presale membership marketing plan in place to ensure a successful opening in competitive markets as well as ongoing strategies to allow for viable business operations. Furthermore, gyms are a convenience business and having a club in a largely populated city is the ultimate location for this type of industry.
How does the Snap Fitness franchise system ensure your club will be highly marketable in the urban market of your choice? With our comprehensive ideal location analysis our team can determine if your franchise will succeed in a particular competitive market. Our population dynamics delve deeper and evaluate the sustainability of a Snap Fitness location by measuring the local community’s previous fitness activity and their level of interest in fitness. With these measures in place, a Snap Fitness gym franchise can thrive in an urban market.
Suburban Markets: Ability to Make Personal Connections
Similar to rural markets, the close-knit dynamic of suburban communities can help make clubs prosper. If the community connects with your gym’s approach to fitness, they’ll likely frequent your club more often. Because of Snap Fitness’ mission to be known as the most inclusive and supportive fitness experience—for everyone at every level of expertise, many members find it easy to relate and associate themselves with us. We aim to make our members feel fantastic by helping them move their bodies to boost their moods, an approach that not every fitness concept follows. There may be less foot traffic in the suburbs, which means marketing your business is crucial. Snap Fitness’ marketing support will help you target your business’ main audience and encourage them to frequent your club from launch and beyond.
Snap Fitness clubs in existing suburban markets take this more personal approach to gain the trust of their local club members and integrate themselves within their community. Snap Fitness franchise owner, Tiffany Simmons, joined the team in 2018 with her Springfield, Illinois club. Since then, Simmons has expanded her portfolio of clubs by acquiring locations in Chatham, Auburn and Sherman, Illinois. Simmons has utilized her coaching proficiency to serve as a business coach for new and existing owners, sharing how others can pursue their business ownership goals in their market. With her strong business acumen, Simmons has shown how to be a successful multi-unit owner in a suburban market.
If you’re interested in learning more about our available markets—suburban, rural and urban—fill out our inquiry form and a member from our development team will reach out to discuss the next steps of our franchising process.