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A Global Brand with a Personal Touch

Franchise News
2022-08-01 | By: Snap Fitness
 A Global Brand with a Personal Touch

As a global brand, it is vital we have robust resources and support on a large scale level to sustain promising growth for our franchise owners. Equally as important, our brand deeply prioritizes our mission to individualize fitness through a holistic approach personalized to each member. This means greater earning potential and a customer-first approach to fitness.

This type of marketing approach that is grounded in an ethos of understanding is a fresh way to connect with consumers and meet them where they stand. Because our franchise owners are backed by a concept that leads with empathy-based marketing, they will see real results for their business and personal fulfillment from helping others.

Positive Response to Empathy-based Marketing

Research has proven that when marketers view the decision-making process through the eyes of the consumer, they can better understand consumer motivations and strategize their marketing plan accordingly. Ways in which brands can better empathize with their audience is to listen and have meaningful conversations. Then, take any learnings from those discussions and incorporate them into the content, service, or product the consumer base is seeking.

As a fitness brand heavily focused on the personal betterment of our members, we knew that the shift in fitness trends would affect how we served our client base. As more individuals voiced their need for a fitness approach that includes an emphasis on mental wellbeing and overall healthy habits, Snap Fitness listened and launched our “for the feeling” movement. Because members feel heard, their experience in our clubs and their trust in our brand grows. Additionally, belief-driven consumers are now the norm and trust heavily influences purchasing habits, in turn this means our concept aligns with the modern-day fitness goer.

Building Trust to Benefit Franchise Investors

Because Snap Fitness is a brand that recognizes our audience and have gained their trust, our franchise owners will also be impacted in a beneficial way. Making our members feel good about joining our club raises their confidence in our concept, meaning the potential for a greater return on investment is heightened for our franchisees. Not only will franchise owners have the opportunity to realize potential investment returns, they will also have a greater sense of personal fulfillment as they recognize they belong to a concept that truly cares about improving the lives of each person that enters one of our clubs. 

Demi Morgan, one of our newest franchisees in Lake Havasu City, Arizona, is a former member who knows first-hand how Snap Fitness can positively impact members’ lives. “Snap Fitness definitely impacted my life in a positive way when I was a member of one of their gyms, and I can’t wait to have that same effect on others,” Morgan emphasized.

Our all-inclusive fitness franchise concept is proud of our approach to improving members’ health and wellness and continually works to align ourselves with franchise owners who feel the same. Visit our franchise page to learn more about the Snap Fitness investment and additional information about what could be the best fitness franchise opportunity for you.


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