Snap Fitness Unveils New Paint Scheme for Coca-Cola 600


Design Features Thousands of Snap Nation’s Faces


MINNEAPOLIS (May 18, 2015) — As America’s Fitness Brand, Snap Fitness will pay homage to Memorial Day in a special way: by featuring thousands of club owners, personal trainers, and members on Landon Cassill’s No. 40 car for the Coca-Cola 600 Sunday, May 24.


“For the first time ever, thousands of people will be riding with Landon as he speeds around the race track,” Steele Smiley, Chief Officer responsible for brand strategy, said. “Snap Nation will be supporting him on all sides.”


Snap Fitness is also giving back in a big way this summer. Memorial Day marks the beginning of its “Snap Serves” summer campaign, which honors those who have served in the military and encourages people around the country to start their fitness journey. All summer long, Snap Fitness is offering 30-day trial passes for $8.95, giving individuals 24/7 access to 1,500 locations across the United States. For every 30-day trial pass purchased between Memorial Day and Labor Day, America’s Fitness Brand will donate $1 to Folds of Honor, a foundation that provides scholarships to the families of soldiers killed or disabled in active duty.


“Giving back is a integral part of our brand at every level. Our summer campaign recognizes an incredible group of men and women who have dedicated their lives to protecting our country,” Smiley said. “That, coupled with helping people start their fitness journey, makes for an exciting summer for America’s Fitness Brand.”





About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit