Snap Fitness Unveils Brand Update Initiative


America’s Fitness Brand Updates Flagship Club, Extends Redesign Opportunities to New and Existing Franchisees


CHANHASSEN, Minn. (January 19, 2015) – Snap Fitness, America’s fitness brand that offers a world-class workout experience at an affordable price, has announced a brand remodel featuring a modern, sleek aesthetic update.


The goal for the remodel is to provide franchisees and the rest of Snap Nation with a new look and feel without compromising the quality workout experience the brand is known for. The most prominent feature of the redesign is the custom wall options that feature hundreds of Snap Nation members. Franchisees can choose either a unique full-color collage or an American flag collage that they can customize with their own images of members, personal trainers, and more.


“We knew right away we wanted to make a statement with the club redesign. It needed to be bold, but also inspire our members,” says Steele Smiley, chief officer responsible for brand strategy. “We viewed it as a huge opportunity to both motivate and grow our member base, and the final product will do just that.”


After years of providing members with the equipment, support, and environment to transform their lives, Snap Fitness decided it was time to give the clubs a transformation of their own.


“Our brand has enjoyed more than 10 years of success with little change to the design of our clubs,” says Snap Fitness Founder/CEO Peter Taunton. “With this new redesign, we aim to modernize our clubs while further establishing ourselves as America’s fitness brand.”


The transformation will begin in early 2015 with the brand’s flagship location in Chanhassen. Each new club will adopt the updated design, with redesign opportunities offered as an option to current franchisees.


To find out more about Snap Fitness and explore franchise opportunities, visit


About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit