Lift Brands’ First General Counsel To Be Honored
CHANHASSEN, Minn., March 22, 2018 – Ali (Alison) McElroy, Chief Legal Office and SVP Strategic Relationships at Lift Brands, has been named one of the 40 under 40 honorees by Minneapolis St. Paul Business Journal.
“I’m honored and overwhelmed to be a 40 under 40 honoree - I wasn’t expecting it,” Ali said regarding the award. “Since I began my legal career, I knew I wanted to work with businesses on their growth, make an impact in my community, and to change the world.”
Every year, Minneapolis St. Paul Business Journal editors select 40 individuals under the age of 40 who have made an impact both in their communities and demonstrated achievement in their professional careers.
McElroy holds a law degree from the University of Minnesota, Twin Cities, and has been with Lift Brands for nearly a decade. At the age of 30, she joined as the first general counsel, as well as the first in-house counsel. She established the first legal department that grew from a team of one to nine legal professionals that support five fitness brands (Snap Fitness, STEELE Fitness, YogaFit Studios, 9Round International, and FitnessOnDemand) with units operating in over 26 countries.
McElroy’s involvement in her community extends to well beyond the borders of the United States. As a volunteer/board member of The Advocates for Human Rights for over 15 years, she recently traveled to Geneva and represented The Advocates at the UN Human Rights Council. She has also been a council member of the Minnesota State Bar Association, Section of International Business Law since 2009, as well as the Corporate Counsel Division Director of the American Bar Association Forum on Franchising since 2014.
“We are very proud of Ali,” says Peter Taunton, CEO, and Founder of Lift Brands. “She’s been an integral player in the growth and development of our business, and continues to be an invaluable resource for the whole team.”
The awards ceremony will take place on March 22nd, at the Union Depot in St. Paul.
About Lift Brands
Lift Brands Elevated Wellness Companies is the world’s largest wellness franchise organization. We have 3,000 locations open or in development in 26 countries and 1.5 million members worldwide. Lift Brands is headed by Peter Taunton, who brings more than 35 years of experience in the fitness sector to his role as majority owner and founder.