Snap Fitness Raises the Bar With New Personal Wellness Program

12/30/2010

MINNEAPOLIS, Minn. – Continuing to anchor itself atop the $18.5 billion fitness industry, Snap Fitness announces the launch of easyFIT, a personal wellness program and device that helps users achieve their fitness goals and better results.

Perfect for anyone from novice exercisers looking for direction to regular health enthusiasts seeking extra motivation, easyFIT helps users reach their goals by simply wearing a small monitor on the hip to earn a prescribed number of activity points daily.

“Many people find it difficult to achieve their health and fitness goals because they lack the knowledge, accountability and motivation to stay engaged in physical activity and make appropriate nutrition choices,” said Peter Taunton, Founder and CEO of Snap Fitness. “With easyFIT, the visual reminder of daily points drives you to be more active and more accountable to reach your daily goals.”

The cornerstone of the easyFIT program is the ability to track daily activity and calorie burn. Starting with a personalized prescription based on ones current status – height, weight, age and gender – easyFIT shows one’s activity in points, makes it easy to set and track goals, compares progress over time, and compete with others.

“An outdated pedometer can only count steps, but this sophisticated accelerometer technology tracks your speed, how hard your body is working and how much you are active,” Taunton added, positioning easyFIT as one of the most accurate devices for measuring activity.

When connected with MySnapFitness.com, a wellness service that invites Snap Fitness members to create their personal fitness page, easyFIT offers more tools to stay motivated and reach goals. Included are online support tools to help users choose goal-based exercise and meal plans, and track their activity. Plus, easyFIT provides ongoing motivation to stay engaged with fitness challenges, reward points that earn discounts and other prizes, and community support through online forums.

“easyFIT has motivated me to be more active and for the first time in a long time, I feel confident about myself,” said Melinda, a 36-year-old mother of four, who has been on and off the diet bandwagon for years. “easyFIT keeps me more motivated and consistent, and after using it, I’m not sure what I would do without it.”

About Snap Fitness, Inc.

With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness (snapfitness.com) is experiencing phenomenal growth with roughly 2,200 locations sold worldwide and some 20-30 new stores added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club. For more information, please visit www.snapfitness.com.

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GUEST BLOGGER | Patrick Strait

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Snap Fitness launches first NZ franchise in Papanui

09/01/2010

Catering for the international trend of smaller format affordable gyms, where people can join without being locked into a membership contract, Snap Fitness has opened its first New Zealand gym in Papanui, Christchurch.

Providing an alternative to big box health club concepts, Snap Fitness was launched in 2003 and has become the fastest growing international fitness franchise, with 2000 gyms worldwide. Driving this demand are convenient locations, affordable memberships and very high quality equipment.

The franchise has been brought to New Zealand by Kiwi fitness professional and ex-NZ Junior Warrior Korey Gibson. Papanui had instant appeal to Gibson who says the vibrant business community mixed with a great residential area, made Papanui a stand out choice when looking for New Zealand’s first Snap Fitness location.

“Snap is about convenience – we need to be located near people’s homes and work so they can visit the gym at a time that suits them. Without a long drive, it makes your gym visit quicker and easier. Our experience at Papanui shows Snap has been particularly popular with hospitality and shift workers,” says Gibson.

Customers get access to the Snap Fitness gym 24-hours a day with a personalised swipe card at secure, fully monitored premises. It means people can work out 24/7, 365 days a year – and they can also have a personal trainer to help them with their fitness goals.

The biggest attraction for many clients is the affordable membership pricing from $11.50 per week. Compared with the standard $20-30 per week in bigger format gyms that offer full facilities such as swimming pools and daycare centres, Snap Fitness focuses on state-of-the-art workout equipment in a compact, no fuss environment.

Gibson says Snap’s international experience shows that being tied into fixed term gym contracts puts a lot of people off joining. “People recognise good value and, with no membership contracts, Snap is the obvious choice for people who only want to pay for what they use. When you join Snap Fitness, you simply pay a weekly fee for as long as you wish to be there. Want to stop your payments while you’re on fortnight’s holiday – just let us know.”

Speaking of travelling, Snap Fitness membership is automatically reciprocal with its 2000 gyms worldwide. So for a business person travelling to Australia regularly, there’s no need to suspend your membership – just pack the gym gear and use any one of Snap’s gyms says Gibson. Plans are underway for at least 30 Snap locations throughout New Zealand in the next year and 300 across Australia and New Zealand in the next five years.

Gibson’s decision to bring Snap Fitness to New Zealand was a simple one. Having been involved in the fitness industry for the last 10 years in Australia, he was familiar with the various franchise options available. He recognised the Snap Fitness model as a great opportunity for people to own their own business and it provided excellent finance options available to franchisees for the equipment.

As a one-time professional rugby league player and NZ number one titleholder for lightweight mixed martial arts, Gibson was looking for a business that could deliver a high quality training experience to his clients and he found that with Snap Fitness.

To meet Korey Gibson and the team at Snap Fitness, visit 7 Horner Street
Christchurch Phone: (03) 9433638.

GUEST BLOGGER | Patrick Strait

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Snap Fitness Names Wes Tang Director of International Business Development

08/04/2010

MINNEAPOLIS, Minn.  – Snap Fitness, the world’s fastest-growing franchisor of state-of-the-art 24/7 express fitness centers, announces the appointment of Wes Tang as Director of International Business Development.

Tang, who most recently served as International Business Development Director for Red Wing Shoe Co., will be charged with furthering the growth of the Snap Fitness brand in foreign countries.

The hiring of Tang comes on the heels of Snap Fitness announcing the expansion of Snap Fitness to the UK. Paramjit Rakar and Harjeet Dhillon have signed an agreement to open three locations in Great Britain, the first of which will open by the end of 2010.

“We’re looking to Wes to expand our international presence,” said Peter Taunton, Founder and CEO of Snap Fitness. “We have proven that the Snap Fitness model can succeed in foreign markets and we are excited to grow into new countries. Wes has the brand development know-how, background and abilities to build the brand internationally and we’re extremely thrilled to have him on our team.”

Tang’s impressive resume is highlighted by more than 20 years of experience in the international business markets. He excelled with Red Wing Shoe Co., successfully engineering the turnaround of the Pacific Rim into  one of the most profitable regions in the International division for the company. Tang was also an International Operations Consultant for Dairy Queen where he was charged with developing the brand throughout Japan, Thailand, Indonesia, Singapore, Philippines and Hong Kong.

“Snap Fitness has been a company that I have kept an eye on for years,” said Tang. “The simple no fuss, no frills franchise concept is extremely attractive for prospective franchisees across the globe, and I know that this model can be taken into other markets not just next door to Cleveland, but next door to countries like Germany, Brazil, China and many more.”

About Snap Fitness, Inc.
Named the 16th fastest-growing private company in Inc. Magazine's prestigious 2009 Inc. 500 ranking, Snap Fitness is experiencing phenomenal growth with more than 2,000 locations sold worldwide and some 30-40 new stores added monthly. Founded in 2003 by CEO Peter Taunton, the Minnesota-based franchisor offers compact, state-of-the-art, 24/7 express fitness clubs that emphasize fast, convenient and affordable workouts in neighborhoods across America and worldwide. For more information or to learn how to open a Snap Fitness Franchise, please visit www.snapfitness.com.

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GUEST BLOGGER | Patrick Strait

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Snap Fitness Adds Experience to Support System’s Aggressive Growth

08/04/2010

MINNEAPOLIS, Minn.  – Snap Fitness, the world’s fastest-growing franchisor of state-of-the-art 24/7 express fitness centers, has added Armin Krienke as Director of Corporate Wellness and Member Benefits, Brant Schmitz as Online Marketing Manager and John Voskamp as Director of Personal Training. The additions will help the company continue its increasing growth and success and assist franchisees in growing their bottom line.

“As a way to strategically enhance our corporate team, we decided to add three highly motivated employees to further support our rising franchise,” said Peter Taunton, Founder and CEO of Snap Fitness. “Snap Fitness is growing and the hiring of Armin, Brant and John adds a wealth of knowledge and strengthening of our infrastructure.”

Krienke and Voskamp both bring impressive resumes highlighted by working for fitness clubs for the more than a decade each. Krienke worked with Life Time Fitness for nearly 12 years in both operations and sales capacities. With Snap Fitness, Krienke will create corporate wellness programs that will allow national partners the ability to offer discounted membership rates for their employees, and negotiate new member benefits partnerships designed to give Snap Fitness members even more value.

“I feel extremely fortunate for the opportunity to work with one of the fastest growing fitness franchises in the world,” said Krienke. “I look forward to establishing new programs and partnerships both on the national and local levels, to help support our franchisees while giving members more for their money.”

Voskamp has worked for the past 18 years in the fitness industry, starting as a fitness instructor while wrestling for the University of Nebraska. Most recently, Voskamp served as COO of Gold's Gym where he also gained extensive experience in club operations and personal training. With Snap Fitness he will assist in building the personal training business with training, resources and programs designed to boost franchisees bottom line.

“Initially, I was drawn to the 24/7, no fuss, no frills concept and the incredible infrastructure Snap Fitness has built around it,” Voskamp said. “After starting out as a personal trainer and working all the way up to being a COO of a major fitness company, I look forward to getting back to my roots of personal training. While many of our customers want a quick workout, others are looking for some additional advice and guidance. I will provide the tools for our franchisees to do just that.”

Schmitz has more than 11 years in the marketing industry, working with industry leaders such as AdReady and Adfusion, where he helped small businesses build an online presence. With Snap Fitness, Schmitz will provide the franchise with new online marketing channels and the further implementation of social media programs to help round out the organization’s marketing plan.

“I am thrilled to be joining the Snap Fitness team,” Schmitz said. “Snap Fitness already has an immense online presence and I look forward to implementing new strategies to further assist our franchisees in expanding their hyper-local marketing efforts to better reach their audience. The Snap Fitness brand is stronger than ever, not only in the fitness club industry, but in the franchising industry as well.”  

About Snap Fitness, Inc.
Named the 16th fastest-growing private company in Inc. Magazine's prestigious 2009 Inc. 500 ranking, Snap Fitness is experiencing phenomenal growth with more than 2,000 locations sold worldwide and some 30-40 new stores added monthly. Founded in 2003 by CEO Peter Taunton, the Minnesota-based franchisor offers compact, state-of-the-art, 24/7 express fitness clubs that emphasize fast, convenient and affordable workouts in neighborhoods across America and worldwide. For more information or to learn how to open a Snap Fitness Franchise, please visit www.snapfitness.com.

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GUEST BLOGGER | Patrick Strait

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Snap Fitness Names Wes Tang Director of International Business Development

07/01/2010

MINNEAPOLIS, Minn.  – Snap Fitness, the world’s fastest-growing franchisor of state-of-the-art 24/7 express fitness centers, announces the appointment of Wes Tang as Director of International Business Development.

Tang, who most recently served as International Business Development Director for Red Wing Shoe Co., will be charged with furthering the growth of the Snap Fitness brand in foreign countries.

The hiring of Tang comes on the heels of Snap Fitness announcing the expansion of Snap Fitness to the UK. Paramjit Rakar and Harjeet Dhillon have signed an agreement to open three locations in Great Britain, the first of which will open by the end of 2010.

“We’re looking to Wes to expand our international presence,” said Peter Taunton, Founder and CEO of Snap Fitness. “We have proven that the Snap Fitness model can succeed in foreign markets and we are excited to grow into new countries. Wes has the brand development know-how, background and abilities to build the brand internationally and we’re extremely thrilled to have him on our team.”

Tang’s impressive resume is highlighted by more than 20 years of experience in the international business markets. He excelled with Red Wing Shoe Co., successfully engineering the turnaround of the Pacific Rim into  one of the most profitable regions in the International division for the company. Tang was also an International Operations Consultant for Dairy Queen where he was charged with developing the brand throughout Japan, Thailand, Indonesia, Singapore, Philippines and Hong Kong.

“Snap Fitness has been a company that I have kept an eye on for years,” said Tang. “The simple no fuss, no frills franchise concept is extremely attractive for prospective franchisees across the globe, and I know that this model can be taken into other markets not just next door to Cleveland, but next door to countries like Germany, Brazil, China and many more.”

About Snap Fitness, Inc.
Named the 16th fastest-growing private company in Inc. Magazine's prestigious 2009 Inc. 500 ranking, Snap Fitness is experiencing phenomenal growth with more than 2,000 locations sold worldwide and some 30-40 new stores added monthly. Founded in 2003 by CEO Peter Taunton, the Minnesota-based franchisor offers compact, state-of-the-art, 24/7 express fitness clubs that emphasize fast, convenient and affordable workouts in neighborhoods across America and worldwide. For more information or to learn how to open a Snap Fitness Franchise, please visit www.snapfitness.com.

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GUEST BLOGGER | Patrick Strait

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Ernst & Young Entrepreneur Of The Year® 2010 award winners in Upper Midwest Region announced

06/11/2010

Minneapolis, MN – June 10, 2010 – Ernst & Young LLP is pleased to announce the winners of the Ernst & Young Entrepreneur Of The Year® award in the Upper Midwest Region.  This group of leading entrepreneurs was selected by an independent judging panel made up of regional business, academic and community leaders.  The winners were revealed at a gala event on Thursday, June 10 in Minneapolis, Minnesota.

“Ernst & Young believes in the power of entrepreneurship,” said William Miller, Partner and Strategic Growth Markets Leader with Ernst & Young’s Minneapolis office. “These Entrepreneur Of The Year award winners are best in class, and we are proud to honor their outstanding success.”

The Upper Midwest program recognizes companies based in Minnesota, Wisconsin, North Dakota and South Dakota. The Upper Midwest winners for the Ernst & Young LLP Entrepreneur Of The Year award in 2010 are:

  • Lifetime Achievement – M. A. “Mort” Mortenson, M. A. Mortenson Company (Golden Valley, Minnesota
  • Master – Jack Link, Jack Link’s Beef Jerky (Minong, Wisconsin)
  • Emerging – Joe Keeley, College Nannies & Tutors (Wayzata, Minnesota)
  • Technology – John Romans, BioMedix Vascular Solutions (St. Paul, Minnesota)
  • Retail – Rollie Benjamin, ABRA Auto Body & Glass (Brooklyn Center, Minnesota)
  • Distribution – Jimmy Vosika, ShopJimmy.com (Bloomington, Minnesota)
  • Consumer Services – Peter Taunton, Snap Fitness (Chanhassen, Minnesota)
  • Health Sciences – Jerome Ruzicka, Starkey Laboratories, Inc. (Eden Prairie, Minnesota)
  • Consumer Products – Omar Ansari, Surly Brewing Co. (Brooklyn Center, Minnesota)

In addition to the awards presented, Jay Novak was honored with the distinction of 2010 Supporter of Entrepreneurship. Jay’s 40 year career has championed Minnesota business and its leaders.

The Entrepreneur Of The Year® program honors entrepreneurs regionally in June, leading up to the national awards in November.  Additionally, venture-backed companies that win an Entrepreneur Of The Year® award regionally are also eligible for the Venture Capital Award of Excellence on a national level.  The overall national US winner then moves on to compete for the World Entrepreneur Of The Year title in June. 

This year, the Entrepreneur Of The Year awards program celebrates its 24th anniversary.   The program has expanded to recognize business leaders in over 135 cities in 50 countries throughout the world.  Awards are given to entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Entrepreneurs are nominated and evaluated by those in each region, including local business, academic and community leaders.

All regional honorees are invited to the national Entrepreneur Of The Year® gala, hosted by Jay Leno, on November 13, 2010 in Palm Springs, California.  The gala is the culminating event of the Ernst & Young Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.  For more information on the Ernst & Young Strategic Growth Forum, please visit www.ey.com/us/strategicgrowthforum.

About Ernst & Young’s Entrepreneur Of The Year®

Ernst & Young’s Entrepreneur Of The Year® is the world’s most prestigious business award for entrepreneurs. The award makes a difference through the unique way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur Of The Year® celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 144,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

For more information, please visit www.ey.com.

GUEST BLOGGER | Patrick Strait

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