Snap Fitness Announces NASCAR Sprint Cup Sponsorship

06/19/2014

 

SNAP FITNESS ENTERS THE FAST LANE WITH SPONSORSHIP OF NASCAR DRIVER LANDON CASSILL IN SPRINT CUP SERIES

 

 

MINNEAPOLIS (June 19, 2014) – Snap Fitness puts the pedal to the metal as the primary sponsor for the No. 40 car driven by Landon Cassill in the NASCAR Sprint Cup Series starting June 28 at Kentucky Speedway. 

 

“NASCAR is widely popular in the U.S., and as America’s fitness brand, we thought this was a great partnership between two brands that touch millions of people around the country,” said Snap Fitness Founder and Lift Brands CEO Peter Taunton (Lift Brands is the parent company to Snap Fitness). “Landon is also a fitness enthusiast who embodies everything our brand promotes: hard work, positivity and determination. We look forward to working closely with him on his road to success."

 

Cassill has been racing professionally with NASCAR for seven years and was the 2008 NASCAR Nationwide Series Rookie of the Year.  He is currently training for Ironman 70.3 half triathlon to be held July 20 in Racine, Wisc.

 

“Fitness is a tremendous part of my life and I’m honored to represent the Snap Fitness brand in the NASCAR Sprint Cup,” said Cassill. “I’m also looking forward to workouts at Snap Fitness as I prepare for the Ironman competition and I look forward to helping them spread their message on fitness and living a healthy lifestyle.”

 

 

Snap Fitness Sponsored NASCAR Sprint Cup Series Races:

  

 

Additional information about Hillman Racing is available at: HillmanRacing.com, on Facebook at Facebook.com/HillmanRacing and on Twitter @Hillman_Racing

 

About Snap Fitness
With more than 2,000 clubs open or in development in 15 countries, Snap Fitness is one of the world's largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments and world-class support. For more information, please visit www.snapfitness.com.

 

About Lift Brands
Lift Brands Elevated Wellness Companies is the largest wellness franchise organization in the world with 3,000 clubs open or in development, in 15 countries, with 400 employees and 1.5 million members. Lift Brands offers franchisees around the globe fitness options for most price points. With an initial investment of $20,000 up to $250,000, entrepreneurs can invest in a variety of franchise opportunities and Lift Brands offers additional financing, training and world-class support along the way. Lift Brands is lead by Peter Taunton, who brings more than 30 years of experience in the fitness sector. The Lift Brands portfolio currently includes Snap Fitness, Kosama group fitness, Fitness on Demand, STEELE Fitness, 9Round kickboxing fitness and YogaFit Studios. For more information, please visit www.liftbrands.com.

 

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Snap Fitness/Lift Brands Named One of Franchise Times 2014 Dealmakers of the Year

03/28/2014

MINNEAPOLIS, Minn.,- Franchise Times named Snap Fitness/Lift Brands and their Founder/CEO Peter Taunton a Dealmaker of the Year this week in Las Vegas. The annual award recognizes the 12 boldest businesses that attained excellence in buying and selling companies to drive sustainable growth.

 

Since Taunton founded the company in 2003, Snap Fitness has flourished into one of the world’s leading fitness franchises. Snap Fitness currently has 2,000 clubs open or in development in 15 countries. In the past year, the company made key acquisitions in 9Round and STEELE Fitness. 9Round has expanded both domestically and internationally; the kickboxing franchise has doubled in locations in the past year.

 

“It’s an honor to be recognized by Franchise Times,” Taunton said. “I’m looking forward to continuing to grow franchise options for the many entrepreneurs who are passionate about owning their own business in the health and wellness space.”

 

This February, Taunton launched Lift Brands, a parent company to popular wellness brands: Snap Fitness, 9Round, Fitness On Demand, STEELE Fitness, and Kosama.

 

About Lift Brands
Lift Brands Elevated Wellness Companies is the largest wellness franchise organization in the world with 3,000 clubs open or in development in 15 countries. Propelled by six fitness companies, Lift Brands has served 165 million workouts and counting. The organization consists of Snap Fitness, 9Round, Fitness On Demand, Kosama, and STEELE 365. Peter Taunton leads Lift Brands, bringing more than 30 years of experience to the fitness sector. For more information, please visit www.liftbrands.com

 

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Snap Fitness Asks Americans to Get Moving In Support of National Public Health Week

03/18/2014

MINNEAPOLIS, Minn.,- Snap Fitness, the world's leading 24/7 fitness franchise, is giving Americans the opportunity to jumpstart a healthier lifestyle by offering a nationwide "Get Fit Week." To coincide with National Public Health Week, guests get seven days of free workouts at Snap Fitness starting April 7.

 

"When you consider that physical inactivity costs Americans $75 billion a year*, we want to do our part at Snap Fitness to help change the culture of sedentary living across America," said Snap Fitness CEO and Founder Peter Taunton. "We are offering a complimentary week at Snap Fitness to get people moving and to provide the tools to start leading healthier lives."

 

To sign up for your complimentary seven-day pass, guests must:

 

-Visit snapfitness.com/gymweek
-Enter a zip code to find the nearest Snap Fitness location
-Click the button "Get Your Seven Day Pass"
-Fill out the form 
-A local Snap Fitness club will contact each participant to complete the process 


About Snap Fitness
With more than 2,000 clubs open or in development in 15 countries, Snap Fitness is one of the world's largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments and world-class support. For more information, please visit www.snapfitness.com

 

About Lift Brands
Lift Brands Elevated Wellness Companies is the world's largest wellness franchise organization with more than 3,000 clubs open or in development in 15 countries. Propelled by six fitness companies, Lift Brands has served 165 million workouts and counting. The organization consists of Snap Fitness, 9Round, Fitness On Demand, Kosama, and STEELE 365. Peter Taunton leads Lift Brands, bringing more than 30 years of experience to the fitness sector. For more information, please visit www.liftbrands.com

 

*Center for Disease Control and Prevention, 2009

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Lift Brands Continues Global Growth Initiative with Snap and 9Round Leading the Way on International Expansion Opportunities

03/12/2014

MINNEAPOLIS, Minn., - Lift Brands, the largest health and wellness franchise company in the world, announced plans to increase its international franchise footprint in 2014 and beyond and has hired Scott Schubiger as Senior Vice President of Worldwide Franchise Development to lead both the domestic and global expansion efforts.


"Lift Brands is focused on growing our family of brands around the world especially the Snap Fitness 24/7 and 9Round brands and we're aggressively looking to attract new master franchisees who can operate a high number of clubs simultaneously around the world," said Lift Brands founder and CEO Peter Taunton. "We're excited to have Scott's expertise added to the mix as we expand our portfolio of franchise brands and take them around the world."

 

Snap Fitness currently has more than 2,000 clubs already open and operating in 15 countries and has master agreements signed in Australia, New Zealand, Singapore, Thailand, Hong Kong, Philippines, Indonesia, Malaysia, Egypt and Mexico. In addition, Snap recently acquired a significant investment stake in 9Round, a rapidly expanding kickboxing franchise that grew from 30 clubs to more than 100 in 2013 with an additional 200 openings planned for 2014. International expansion for 9Round is planned for Mexico, Australia, New Zealand and Canada in 2014.

Prior to his role with Lift Brands, Schubiger handled worldwide franchise development for Rita's Franchise Company, after spending five years at Realogy Corporation, where he was responsible for the U.S. expansion of Better Homes and Gardens Real Estate from its launch in 2008.


In February 2014, Lift Brands was introduced as a parent company to a family of fitness-focused brands, which includes Snap Fitness, 9Round, Fitness on Demand, STEELE 365 and Kosama.


About Lift Brands

Lift Brands elevated wellness companies is the largest wellness franchise organization in the world with 2,900 clubs open or in development, in 15 countries, with 400 employees, 1.5 million members and system wide revenue of over $650 million. Lift Brands offers entrepreneurs around the globe a fitness option for most price points from $60k up to $250k.

 

Lift Brands was originated by Peter Taunton, who brings more than 30 years of experience to the fitness and franchising space.

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Snap Fitness Announces Parent Company, Lift Brands

02/24/2014

MINNEAPOLIS, Minn., - Snap Fitness announced today that it has established a parent company called Lift Brands as an umbrella organization for its growing number of fitness concepts, which currently include Snap Fitness, 9Round, Kosama, STEELE 365 and Fitness on Demand.


"We are growing at a tremendous rate with start-ups and acquisitions, and needed to establish a company that reflected our elevated thinking, services, growth potential and variety of concept offerings," said Peter Taunton, founder of Snap Fitness and CEO of Lift Brands. "In addition to the wide range of offerings that currently exist under the Lift Brands name, we'll be adding several more concepts in the near future. Lift Brands is the go-to company for health and wellness franchises."


With member satisfaction at the core of its operating philosophy, Lift Brands is laser-focused on offering club owners a variety of options to own their dream business with a model that will be lucrative for franchisees. Taunton has established a formula for success by helping companies streamline all aspects of their business including financing, construction, marketing, accounting, legal and more.


"It's easy to get passionate about owning your own business in the health and wellness space, but considering that three out of four start-ups fail the odds are against success," Taunton said. "Lift Brands works with the most promising companies in this industry and provides systems that are proven within our formula to work. We're not only about helping the franchisee survive, but thrive."


The Lift Brands portfolio currently includes:


Snap Fitness – founded in 2003, Snap has grown to approximately 2,000 clubs open or in development in 15 countries with more than one million members. The 24/7 gyms are dedicated to providing members with a quality, convenient and results-driven fitness solution.


9Round – is quickly becoming one of the country's fastest-growing kickboxing franchises. 9Round offers 30-minute, high-intensity circuit training that combines kickboxing, traditional boxing and strength work. In the past year, 9Round has grown from 37 units to more than 100. An additional 200 clubs are in development and will open in 2014. 9Round also plans to expand to Mexico, Australia and New Zealand in 2014.


Kosama – founded in 2010. The 3,500 to 5,000 square-foot clubs feature an eight-week body transformation program that includes personalized group fitness classes in a full-body boot camp model. Kosama guarantees results with a money back option for members.


Fitness on Demand – offers a solution to clubs, hotels and anyone interested in providing a group fitness option to guests without hiring staff or needing a lot of space. Through touchscreen kiosks, Fitness on Demand provides hundreds of video workout options from kickboxing to cycling to yoga, dance and more.


STEELE 365 – Located in Minnesota, STEELE 365 is an advanced fitness club concept that has elevated the typical 24/7 model by combining the high-touch look, feel, and service of personal trainers with convenience and affordability. In addition, the clubs offer a limited number of memberships to maintain exclusivity and avoid over-crowding.

 

About Lift Brands:
Lift Brands elevated wellness companies is the largest wellness franchise organization in the world with 2,900 clubs open or in development, in 15 countries, with 400 employees and 1.5 million members. Lift Brands offers franchisees around the globe fitness options for most price points from $60,000 up to $250,000. Lift Brand is lead by Peter Taunton, who brings more than 30 years of experience in the fitness sector to his role as majority owner and founder. For more information go to www.liftbrands.com.

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Snap Fitness Poised for Accelerated Growth with New Investment

01/09/2014

CHANHASSEN, Minn., -Snap Fitness, Inc. ("Snap"), one of the world's leading health and wellness brands with approximately 2,000 clubs open or under development in 15 countries, announced that it has taken on an investment from TZP Capital Partners II, L.P. ("TZP"), a private equity fund focused on investments in U.S.-based lower middle market business and consumer services companies.

 

"This new investment positions us to build on the dramatic success we have enjoyed over the last few years. Going forward, we couldn't have a better partner than TZP," said Peter Taunton, Founder, President and CEO of Snap. "With more than a million members in 15 countries and 20-25 new clubs added monthly, we feel confident that the future of health and wellness will be driven by no-contract, 24/7 programs like ours—programs that balance best-in-class fitness products with cutting-edge nutritional consultation while offering guaranteed results. This is an exciting time for us."


In addition to strong brands with attractive offerings, Taunton attributes the firm's stellar growth to the response of the business community. "Making the transition to owning a business as easy as possible and making financing available to prospective franchisees will continue to be an important part of our strategy."


"We are thrilled that Peter chose to partner with the TZP team in our first investment by TZP Capital Partners II. Snap Fitness is a recognized leader in the health and wellness marketplace and we believe that the company's platform will allow it to continually enhance its current family of fitness brands, as well as develop new health and wellness brands for its customer base," said TZP's Managing Partner, Samuel L. Katz. "With an extremely strong management team led by Peter and our significant expertise in helping to grow multiple franchised brands, we believe we can build on Snap's strong foundation of high quality, targeted fitness concepts that provide franchisees with a compelling reason to be independent business owners within the Snap Fitness system."


About Snap Fitness, Inc.

Founded in 2003 by CEO and President Peter Taunton, Snap has won tremendous popularity and market share within the healthy lifestyle arena. The firm offers consumers guaranteed results by blending convenient, effective and affordable fitness concepts—24-hour health clubs, kickboxing-based 30-minute fitness clubs, group fitness/boot camp workout clubs and high-end personal training—with quality nutritional consultation. Snap's portfolio of brands includes Snap Fitness, Kosama, 9Round Fitness and STEELE Fitness, all offered on a no-contract basis, with full access to locations worldwide. Snap has also been recognized as a technology leader thanks to in-club tracking and training innovations and more. The Chanhassen, Minnesotabased franchisor, which is dedicated to providing consumers as well as franchisees with superior value, is experiencing phenomenal growth with nearly 2,000 clubs worldwide and approximately 20-25 new clubs added monthly. For more information, please visit www.snapfitness.com

 

About TZP Group

Founded in 2007, TZP Group LLC is a private equity firm focused on control investments in business and consumer services companies with enterprise values generally between $50 million and $250 million. TZP targets companies with solid historical profitability and sustainable value propositions, and seeks to be a "partner of choice" for business owners and management teams. TZP is focused on business and consumer services verticals where the firm's investment professionals have significant operating and transaction experience. These include: franchising, outsourced business and IT services, marketing and media services, travel and hospitality services, real estate services and specialty finance. TZP has over $500 million of capital under management and is currently investing out of its second committed fund. For more information, please visit www.tzpgroup.com.

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