Landon Cassill Finishes Ironman World Championship Race

08/31/2015

 

NASCAR Driver Achieves Goal With Help From America’s Fitness Brand

 

ZELL AM SEE, AUSTRIA (August 31, 2015) — Landon Cassill capped off his 2015 triathlon season in historic fashion, qualifying for and finishing his first-ever Ironman World Championship with a time of 5:06:04.

 

The past several months have been a whirlwind for Cassill. Between NASCAR races, practices, triathlon training, and a new baby at home, Cassill credits Snap Fitness for helping him stay dedicated and ultimately reach one of his biggest goals.

 

“At the beginning of the year, I made it a goal to qualify for the World Championships in Austria,” Cassill said. “I could not have accomplished this without Snap Fitness. This brand is truly results-driven, and it’s inspiring to work out in its gyms.”

 

Most weeks consisted of Cassill competing in NASCAR races and either training or completing half triathlons – sometimes within hours of each other. The weekend he qualified for the Ironman World Championship in mid-July perfectly captures his dedication to both his NASCAR and triathlon races: he raced in the Kentucky 300 Friday evening, flew to Indiana for Saturday morning’s 70.3 Ironman race, finished the race seventh overall, then flew back to Kentucky to drive in the Quaker State 400 that night.

 

“We call Landon our ‘real-life Ironman,’” Chief Marketing Officer Steele Smiley said. “He is constantly working to get better at everything he does, and that’s an attitude we value and see in our franchisees and members.”

 

Up next for Cassill is the Bojangles’ Southern 500 in Darlington, SC this Sunday with Snap Fitness as the primary sponsor. For live updates on Cassill and the #SnapNation No. 40 car all weekend long, follow Snap Fitness on Facebook, Twitter, and Instagram.

 

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About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com

Snap Fitness and Hillman Racing Unveil Darlington Throwback Paint Scheme

08/25/2015

  


America’s Fitness Brand Honors Sterling Marlin’s Famous 9/11 Tribute Design

 

CHANHASSEN, Minn. (August 25, 2015) — While other sponsors are bringing back their “old school” logos and designs for the Bojangles’ Southern 500, Snap Fitness is paying homage to an iconic car: Sterling Marlin’s 2001 “God Bless America” paint scheme.

 

Marlin’s paint scheme ran for the first time in the 2001 Protection One 400, which took place a few weeks after the September 11 terrorist attacks. Chief Marketing Officer Steele Smiley called the design moving and timely for the upcoming Sept. 6 race.

 

“The ‘God Bless America’ paint scheme struck a cord with us,” Smiley said. “With Sept. 11 just days after the race, we thought this was a perfect opportunity to show our support for the victims of 9/11 and their families, as well as our appreciation for those who have served our country in the years since.”

 

The paint scheme for the most part stays true to the original car run by Marlin with two patriotic phrases around the car: “Proud to be an American” on the back quarter panels and “God Bless America” on the back rear. Snap Fitness added to the design with “9/11 Never Forget” on top of the trunk, complete with a skyline showcasing the Twin Towers.

 

This isn’t the first time Snap Fitness has showed its patriotism. All summer long, America’s Fitness Brand has ran a campaign to benefit Folds of Honor, an organization that provides scholarships to families of fallen soldiers. For every 30-day trial pass purchased until Labor Day, the fitness provider is donating $1 to Folds of Honor. Now, Snap Fitness is expanding its donation efforts in a special way with the announcement of its Darlington throwback paint scheme.

 

“As America’s Fitness Brand, we want to do as much as we can to help veterans and show our sincere appreciation for those who have served our country,” Smiley said. “The week of the Darlington race, every time someone shares or retweets any of social media posts that include #SnapHonors or uses that hashtag in any of their own posts, we will donate $1 to Folds of Honor.”

 

Cassill said he loves the continuation of patriotic paint schemes on the Hillman Racing No. 40 racecar.

 

“It was a defining cultural moment when Sterling ran this paint scheme on his No. 40,” Cassill said. “This paint scheme pays tribute to him and all those who were affected by the Sept. 11 attacks. This is America’s paint scheme – for all who have courageously served our country.”

 

Look for #SnapHonors on the Snap Fitness Facebook, Twitter, and Instagram accounts to get involved and give back with America’s Fitness Brand. Additional information about Hillman Racing is available on the team website, Facebook, and Twitter.

 

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About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com.

 

Snap Fitness and Landon Cassill Team Up For Coke Zero 400

07/02/2015

 

The No. 40 Car Will Showcase America’s Fitness Brand At Daytona Race

 

DAYTONA BEACH, Fla. (July 2, 2015) — After making a huge splash during the Coca-Cola 600, Snap Fitness will have its American flag collage filled with thousands of club owners, personal trainers, and members featured on Landon Cassill’s No 40 car in the Coke Zero 400 Sunday, July 5.

 

“We are thrilled to have Snap Nation back on Landon’s car for this weekend’s Fourth of July holiday race,” Steele Smiley, Chief Officer responsible for brand strategy, said. “As America’s Fitness Brand, it’s fantastic that we can show our pride for this country with thousands of people featured on the car as Landon speeds around the race track. He will have Snap Nation supporting him on all sides."

 

This isn’t the only way Snap Fitness is displaying pride for the country this summer. America’s Fitness Brand is honoring every-day patriots through its “Snap Serves” campaign. For every 30-day trial pass purchased through Labor Day, Snap Fitness will donate $1 to Folds of Honor, a foundation that provides scholarships to the families of soldiers killed or disabled in active duty.

 

To kick off the big weekend, Cassill will be taking over the Snap Fitness Twitter account Friday, July 3. Snap Fitness will also have live coverage this on its social media accounts, including Periscopes. To watch all the action unfold in Daytona this weekend, follow Snap Fitness on Facebook, Twitter, and Instagram.

 

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About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com.

Snap Fitness Unveils New Paint Scheme for Coca-Cola 600

05/18/2015

Design Features Thousands of Snap Nation’s Faces

 

MINNEAPOLIS (May 18, 2015) — As America’s Fitness Brand, Snap Fitness will pay homage to Memorial Day in a special way: by featuring thousands of club owners, personal trainers, and members on Landon Cassill’s No. 40 car for the Coca-Cola 600 Sunday, May 24.

 

“For the first time ever, thousands of people will be riding with Landon as he speeds around the race track,” Steele Smiley, Chief Officer responsible for brand strategy, said. “Snap Nation will be supporting him on all sides.”

 

Snap Fitness is also giving back in a big way this summer. Memorial Day marks the beginning of its “Snap Serves” summer campaign, which honors those who have served in the military and encourages people around the country to start their fitness journey. All summer long, Snap Fitness is offering 30-day trial passes for $8.95, giving individuals 24/7 access to 1,500 locations across the United States. For every 30-day trial pass purchased between Memorial Day and Labor Day, America’s Fitness Brand will donate $1 to Folds of Honor, a foundation that provides scholarships to the families of soldiers killed or disabled in active duty.

 

“Giving back is a integral part of our brand at every level. Our summer campaign recognizes an incredible group of men and women who have dedicated their lives to protecting our country,” Smiley said. “That, coupled with helping people start their fitness journey, makes for an exciting summer for America’s Fitness Brand.”

 

 

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About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com.

Landon Cassill Hits the Road to the NASCAR Hall of Fame

05/12/2015

NASCAR Driver Will Run to the Historic Site After Coca-Cola 600

 

CHARLOTTE (May 12, 2015) — With summer right around the corner, Landon Cassill announced that he will run 14 miles to the NASCAR Hall of Fame immediately after competing in the Coca-Cola 600 May 24 at the Charlotte Motor Speedway to inspire fans to get active with Snap Fitness and help support a worthy cause.

 

Between his run and NASCAR race during Memorial Day weekend, Cassill will log over 600 miles by car and foot that day with America’s Fitness Brand supporting him every step of the way.

 

“I’m honored to have the opportunity to combine my passion for running with encouraging others to embrace a healthy lifestyle while recognizing those who have dedicated their lives to protecting our country,” Cassill said. “My goal with this post-race run is to motivate the sport’s fan base to get up and make fitness a priority this summer.”

 

Cassill’s run to the NASCAR Hall of Fame will kick off Snap Fitness’s “Snap Serves” summer campaign, which honors those who have served in the military and encourages people around the country to start their fitness journey. All summer long, Snap Fitness is offering 30-day trial passes for $8.95, giving individuals 24/7 access to 1,500 locations across the United States. For every 30-day trial pass purchased between Memorial Day and Labor Day, America’s Fitness Brand will donate $1 to Folds of Honor, a foundation that provides scholarships to the families of soldiers killed or disabled in active duty.

 

“The fact that Landon is running over a half marathon after driving 600 miles all within a few hours is an amazing feat; there’s no doubt he will motivate people to get up and get active,” Steele Smiley, Chief Officer of brand strategy, said. “Not only does the Snap Serves summer campaign give people the right tools and support to work on their health and wellness goals in our clubs, it provides veterans with the recognition they more than deserve for serving our country.

 

Cassill, who regularly competes in triathlons, credits the guidance he’s received from his neighborhood Snap Fitness club in helping transform his lifestyle – something everyone can achieve with America’s Fitness Brand.

 

To see all the live action, be sure to follow @snapfitness on Twitter and “like” Snap Fitness on Facebook at www.facebook.com/snapfitness247

 

 

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About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com.

Snap Fitness Signs Master Franchise Agreement for Spain

03/09/2015

24/7 Fitness Brand Continues Dynamic Global Expansion in 2015

 

CHANHASSEN, Minn. (March 9, 2015) — Snap Fitness, the world’s premier 24/7 fitness brand, announced a master franchise agreement for Spain today with an aggressive plan to open 200 clubs over the next several years.

 

Albert Marco will serve as CEO of Snap Fitness Spain, with Dextra Corporate Advisors as investors and management advisers. Marco brings over 20 years of fitness and business experience to the helm, while Dextra is a Spanish mid-market M&A/private equity firm with over 30 years of experience.

 

“Signing a master franchise agreement is a big accomplishment. This team has the ability to influence an entire country with our proven concept,” Steele Smiley, Lift Brands chief officer responsible for franchise development, said. “After years of interest, we finally found the perfect team to lead Snap Fitness in Spain.”

 

Marco said now is the “perfect moment” for Snap Fitness to join Spain’s market since the country is starting to transition from big box fitness centers to smaller health club options.

 

“What drew me to Snap Fitness was its proven business model and its dedication to providing members with a world-class workout experience,” Marco said. “The convenient, 24/7 small health club concept is emerging in Spain, and we want to capitalize on this opportunity to be the market leader.”

 

Snap Fitness is experiencing exceptional international growth. In November 2014, the brand announced a master development agreement in the United Kingdom. During that same time, the Snap Fitness India master franchise holder announced plans of opening 300 additional clubs by the end of 2017.

 

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About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com.