CONTACT: PATRICK STRAIT, SNAP FITNESS, 952-567-5892, PSTRAIT@SNAPFITNESS.COM
CHANHASSEN, Minn., – Snap Fitness, the world’s fastest-growing franchisor of 24/7 express fitness centers, recently made “easyFIT,” its proprietary personal wellness system, available to non-club members.
The easyFIT personal wellness program includes a small fitness monitor that attaches to a consumer’s hip, but unlike a common step counter, it tracks activity intensity, duration and calorie burn. These factors are calculated into one numerical score based on the user’s height, weight, age and gender, along with how much oxygen and energy he or she expends when in motion.
The device then transmits the calculations to a personalized website, found at www.mysnapfitness.com that Snap Fitness members, and now non-members, can access. The website offers online support tools to help users choose the right exercise and meal plan, track their activity and participate in fitness challenges with other users.
“The appeal of easyFIT is how its sophisticated accelerometer technology tracks your speed, how hard your body is working and how much you are active. Then, it takes all that information and compiles it into one, easy-to-read score,” said Peter Taunton, Snap Fitness CEO and founder. “That score is then seamlessly integrated with the interactive mysnapfitness website. While the technology itself is extremely advanced, consumers don’t need to be rocket scientists to reap the benefits.”
Since its launch less than six months ago, nearly 20,000 easyFIT monitors have been purchased.
Regardless of an easyFIT user’s Snap Fitness club membership status, mysnapfitness.com includes a “My Workout” area where members can create a workout plan, track their workout and select a prepackaged workout designed to address specific goals, including flexibility and strength, among others. Plus, a robust “My Nutrition” area helps users track their calorie intake by following a prescribed meal plan or by tracking their eating using a database of thousands of foods and recipes. Additionally, users can access easyFIT challenges, where they can compete with other users for extra motivation.
“By making the easyFIT program available to the general public, we at Snap Fitness are reinforcing our commitment to personal wellness worldwide,” said Taunton, highlighting that less than 10 percent of the U.S. population belongs to a gym. “I could see this program being used by health insurance companies and corporations everywhere. We are offering consumers all the tools they need to reach their fitness goals in one easily accessible program.”
For more information on easyFIT, visit www.snapfitness.com/easyfit.
About Snap Fitness, Inc.
With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness (snapfitness.com) is experiencing phenomenal growth with approximately 2,000 locations sold worldwide and some 15-20 new clubs added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club. For more information, please visit www.snapfitness.com.
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Lift Brands’ First General Counsel To Be Honored
CHANHASSEN, Minn., March 22, 2018 – Ali (Alison) McElroy, Chief Legal Office and SVP Strategic Relationships at Lift Brands, has been named one of the 40 under 40 honorees by Minneapolis St. Paul Business Journal.
“I’m honored and overwhelmed to be a 40 under 40 honoree - I wasn’t expecting it,” Ali said regarding the award. “Since I began my legal career, I knew I wanted to work with businesses on their growth, make an impact in my community, and to change the world.”
Every year, Minneapolis St. Paul Business Journal editors select 40 individuals under the age of 40 who have made an impact both in their communities and demonstrated achievement in their professional careers.
McElroy holds a law degree from the University of Minnesota, Twin Cities, and has been with Lift Brands for nearly a decade. At the age of 30, she joined as the first general counsel, as well as the first in-house counsel. She established the first legal department that grew from a team of one to nine legal professionals that support five fitness brands (Snap Fitness, STEELE Fitness, YogaFit Studios, 9Round International, and FitnessOnDemand) with units operating in over 26 countries.
McElroy’s involvement in her community extends to well beyond the borders of the United States. As a volunteer/board member of The Advocates for Human Rights for over 15 years, she recently traveled to Geneva and represented The Advocates at the UN Human Rights Council. She has also been a council member of the Minnesota State Bar Association, Section of International Business Law since 2009, as well as the Corporate Counsel Division Director of the American Bar Association Forum on Franchising since 2014.
“We are very proud of Ali,” says Peter Taunton, CEO, and Founder of Lift Brands. “She’s been an integral player in the growth and development of our business, and continues to be an invaluable resource for the whole team.”
The awards ceremony will take place on March 22nd, at the Union Depot in St. Paul.
About Lift Brands
Lift Brands Elevated Wellness Companies is the world’s largest wellness franchise organization. We have 3,000 locations open or in development in 26 countries and 1.5 million members worldwide. Lift Brands is headed by Peter Taunton, who brings more than 35 years of experience in the fitness sector to his role as majority owner and founder.
CHANHASSEN, Minn. (January 2, 2018) Snap Fitness, the world’s premier 24/7 fitness brand, announces the launch of its “Commit To Your Fit” Challenge. News of this Challenge reflects the brand’s commitment to members as they pursue their fitness goals in a supportive and results-driven culture.
Members may sign up for either a 90-day or 60-day Challenge. When they do, they will be asked to fill out a goal guide. With those benchmarks, members will be given exercises, nutrition ideas, motivational quotes, and tips and videos from country music superstar and Snap Fitness partner Tim McGraw. As an extra incentive, members who complete the Challenge and share their story with the community will win a chance to meet Tim McGraw and attend a concert with a friend.
“We know that members have unique fitness goals. It’s our job to help them make those goals a reality,” says Peter Taunton, founder of Snap Fitness and CEO of Lift Brands. “We think ‘Commit To Your Fit’ will do just that. We provide everything a member needs to see results. Plus, it doesn’t hurt to have Tim McGraw cheering you on.”
“Commit To Your Fit” is just the latest example of how Snap Fitness continues to innovate in providing value to members. It’s what keeps the brand a step ahead of its competitors.
About Snap Fitness
With 2,500 clubs open or in development in 26 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness provides entrepreneurs an exciting business opportunity with turnkey systems, financing options with low investments, and world-class support.