CONTACT: PATRICK STRAIT, SNAP FITNESS, 952-567-5892, PSTRAIT@SNAPFITNESS.COM
CHANHASSEN, Minn., – Snap Fitness, the world’s fastest-growing franchisor of 24/7 express fitness centers, recently made “easyFIT,” its proprietary personal wellness system, available to non-club members.
The easyFIT personal wellness program includes a small fitness monitor that attaches to a consumer’s hip, but unlike a common step counter, it tracks activity intensity, duration and calorie burn. These factors are calculated into one numerical score based on the user’s height, weight, age and gender, along with how much oxygen and energy he or she expends when in motion.
The device then transmits the calculations to a personalized website, found at www.mysnapfitness.com that Snap Fitness members, and now non-members, can access. The website offers online support tools to help users choose the right exercise and meal plan, track their activity and participate in fitness challenges with other users.
“The appeal of easyFIT is how its sophisticated accelerometer technology tracks your speed, how hard your body is working and how much you are active. Then, it takes all that information and compiles it into one, easy-to-read score,” said Peter Taunton, Snap Fitness CEO and founder. “That score is then seamlessly integrated with the interactive mysnapfitness website. While the technology itself is extremely advanced, consumers don’t need to be rocket scientists to reap the benefits.”
Since its launch less than six months ago, nearly 20,000 easyFIT monitors have been purchased.
Regardless of an easyFIT user’s Snap Fitness club membership status, mysnapfitness.com includes a “My Workout” area where members can create a workout plan, track their workout and select a prepackaged workout designed to address specific goals, including flexibility and strength, among others. Plus, a robust “My Nutrition” area helps users track their calorie intake by following a prescribed meal plan or by tracking their eating using a database of thousands of foods and recipes. Additionally, users can access easyFIT challenges, where they can compete with other users for extra motivation.
“By making the easyFIT program available to the general public, we at Snap Fitness are reinforcing our commitment to personal wellness worldwide,” said Taunton, highlighting that less than 10 percent of the U.S. population belongs to a gym. “I could see this program being used by health insurance companies and corporations everywhere. We are offering consumers all the tools they need to reach their fitness goals in one easily accessible program.”
For more information on easyFIT, visit www.snapfitness.com/easyfit.
About Snap Fitness, Inc.
With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness (snapfitness.com) is experiencing phenomenal growth with approximately 2,000 locations sold worldwide and some 15-20 new clubs added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club. For more information, please visit www.snapfitness.com.
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“Snap Together” Matches Members With Their One True Swolemate
MINNEAPOLIS (April 1, 2016) — For over a decade, Snap Fitness has helped millions of people around the world start their fitness journey and achieve their health and wellness goals. Now, the fitness provider is taking their world-class support for members to the next level: finding true love in each of its gyms.
Today, Snap Fitness launched “Snap Together,” a first-of-its-kind dating app that matches members with their swolemate for life. Snap Together uses extensive unique algorithms that analyze how well member profiles pair up together. To sign up, members fill out their personal information, answer fitness and dating-related questions, and upload a gym selfie. From there, it only takes seconds to see where their fellow Snap Fitness sweat-heart is.
“This is another groundbreaking play for our brand,” Chief Marketing Officer Steele Smiley said. “Snap Fitness doesn’t just help members reach their health and wellness goals, we now help members meet their partner in life and fitness. Talk about the ultimate win-win!”
To celebrate this groundbreaking dating app, Snap Fitness is offering everyone a 30-day trial to Snap Together. To learn more about Snap Together and sign up for a trial, visit the official app website: http://www.snapfitnessoffers.com/#!snaptogetherapp/dsait
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About Snap Fitness
With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com.
America’s Fitness Brand Renews NASCAR Sponsorship For 2016
MINNEAPOLIS (March 7, 2016) — Snap Fitness, the world’s premier 24/7 fitness provider, announced today that it will sponsor NASCAR driver Landon Cassill for the third-straight season.
Cassill will continue to represent Snap Fitness as a brand champion – only this season, he’ll be driving a new car for a new team. Earlier this year, Cassill joined Front Row Motorsports and will drive the No. 38 Ford for the 2016 Sprint Cup season.
“Landon continues to show how hard work pays off when you’re passionate about reaching your goals,” Founder/CEO Peter Taunton said. “We’re excited to see Landon have a successful 2016 and inspire Snap Nation in the No. 38.”
Cassill hopes to make a statement with America’s Fitness Brand and the new car this season.
“I’ve improved every year with Snap Fitness supporting me on and off the track in my professional and personal endeavors, and I have higher expectations for 2016,” Cassill said. “It’s both motivating and an honor to know I’m setting an example for its members around the world.”
Watch the Snap Fitness car in action with Cassill at the wheel during the following races this year:
Sunday, March 13 – Good Sam 500 at Phoenix International Raceway
Sunday, April 17 – Food City 500 at Bristol Motor Speedway
Sunday, July 24 – The “Your Hero’s Name Here” 400 at Indianapolis Motor Speedway
Sunday, Sept. 4 – Bojangles’ Southern 500 at Darlington Raceway
Follow Snap Fitness on Facebook, Twitter, and Instagram to get the latest updates on Cassill and the NASCAR sponsorship.
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About Snap Fitness
With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com.