CONTACT: PATRICK STRAIT, SNAP FITNESS, 952-567-5892, PSTRAIT@SNAPFITNESS.COM
CHANHASSEN, Minn., – Snap Fitness, the world’s fastest-growing franchisor of 24/7 express fitness centers, recently made “easyFIT,” its proprietary personal wellness system, available to non-club members.
The easyFIT personal wellness program includes a small fitness monitor that attaches to a consumer’s hip, but unlike a common step counter, it tracks activity intensity, duration and calorie burn. These factors are calculated into one numerical score based on the user’s height, weight, age and gender, along with how much oxygen and energy he or she expends when in motion.
The device then transmits the calculations to a personalized website, found at www.mysnapfitness.com that Snap Fitness members, and now non-members, can access. The website offers online support tools to help users choose the right exercise and meal plan, track their activity and participate in fitness challenges with other users.
“The appeal of easyFIT is how its sophisticated accelerometer technology tracks your speed, how hard your body is working and how much you are active. Then, it takes all that information and compiles it into one, easy-to-read score,” said Peter Taunton, Snap Fitness CEO and founder. “That score is then seamlessly integrated with the interactive mysnapfitness website. While the technology itself is extremely advanced, consumers don’t need to be rocket scientists to reap the benefits.”
Since its launch less than six months ago, nearly 20,000 easyFIT monitors have been purchased.
Regardless of an easyFIT user’s Snap Fitness club membership status, mysnapfitness.com includes a “My Workout” area where members can create a workout plan, track their workout and select a prepackaged workout designed to address specific goals, including flexibility and strength, among others. Plus, a robust “My Nutrition” area helps users track their calorie intake by following a prescribed meal plan or by tracking their eating using a database of thousands of foods and recipes. Additionally, users can access easyFIT challenges, where they can compete with other users for extra motivation.
“By making the easyFIT program available to the general public, we at Snap Fitness are reinforcing our commitment to personal wellness worldwide,” said Taunton, highlighting that less than 10 percent of the U.S. population belongs to a gym. “I could see this program being used by health insurance companies and corporations everywhere. We are offering consumers all the tools they need to reach their fitness goals in one easily accessible program.”
For more information on easyFIT, visit www.snapfitness.com/easyfit.
About Snap Fitness, Inc.
With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness (snapfitness.com) is experiencing phenomenal growth with approximately 2,000 locations sold worldwide and some 15-20 new clubs added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club. For more information, please visit www.snapfitness.com.
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McGraw aims to help people achieve their health and wellness goals
CHANHASSEN, Minn., August 23, 2017 — Fitness industry leader, Snap Fitness, has partnered with Tim McGraw, Grammy Award-winning country music icon and acclaimed actor, to create a line of signature fitness clubs. McGraw and Snap Fitness, a 24/7 fitness club with locations across the nation and around the world, announced a two-year partnership that includes special fitness activities and the development of several custom-designed, Snap Fitness gyms called TRU MAV Signature Clubs.
McGraw’s signature clubs will be customized to reflect his straightforward, independent style and hometown values. Plans for the clubs include custom equipment and workout programs based on McGraw’s own workout routines and music. McGraw uses his fitness regime to help meet the rigorous demands of his tour schedule.
“Fitness and healthy living are a key part of my music and life,” said McGraw. At 49, the well- toned, high-energy celebrity has won three Grammy Awards and sold 45 million records in his groundbreaking career. He sings the praises of regular workouts – and wants more people to have that opportunity, too.
“Physical fitness is something I value – it can help you live your best life,” said McGraw. “Working out becomes a habit when it’s an easy part of everyday life, and that’s why I’m partnering with Snap Fitness. These gyms will help folks who are short on time find their fit. They’re encouraging communities that support people who are working toward their own fitness goals.”
“Tim’s passion for helping people get healthy is authentic to his core,” said Peter Taunton, founder of Snap Fitness. “His values align with ours: to help people achieve their health and wellness goals. Having Tim’s involvement will help encourage and motivate more people to start exercising and pay better attention to their health and well-being.”
For more information on Snap Fitness, visit www.snapfitness.com and follow Tim McGraw at www.timmcgraw.com.
About Snap Fitness
With 2,000 clubs open or in development in 19 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness provides entrepreneurs an exciting business opportunity with turnkey systems, financing options with low investments and world-class support.
About Tim McGraw:
Tim McGraw has sold more than 50 million records and dominated the charts with 43 worldwide #1 singles. He's won three Grammy Awards, 16 Academy of Country Music Awards, 14 Country Music Association Awards, 11 American Music Awards, three People's Choice Awards and numerous other honors. His iconic career achievements include being named the BDS Radio’s Most Played Artist of the Decade for all music genres and having the Most Played Song of the Decade for all music genres with “Something Like That.” He is the most played country artist since his debut in 1992, with two singles spending over 10 weeks at #1 (“Live Like You Were Dying” and “Over and Over”). His recent multi-week number 1 single and video “Humble and Kind,” off his album “Damn Country Music” won multiple awards at the CMA Awards, American Music Awards and Grammy Awards. His critically acclaimed acting skills were highlighted in the award-winning movies “Friday Night Lights” and “The Blind Side.” Tim recently starred in and narrated the smash hit movie “The Shack.” He is currently on tour with his wife, Faith Hill, on their record-setting Soul2Soul World Tour 2017.
CHANHASSEN, Minn. (August, 1, 2017) Snap Fitness, the world’s premier 24/7 fitness brand, announces the launch of their anticipated national campaign, ‘What’s Your Fit?’.
News of this campaign reflects the brand’s commitment and expertise to inspire communities and encourage individuals to reach their unique fitness goals in a supportive and results-driven culture.
Each month Snap Fitness will feature four new Fit Focus workouts that correlates with that month’s theme. Expert trainers created these workouts, designing each so everyone can try new exercises and discover their fit.
As part of ‘What’s Your Fit?’, clubs across the country will participate in hosting Free Fit Saturday. Every second Saturday of the month, clubs will be open to anyone looking to try the Fit Focus workout of the month.
”What’s special about this campaign is the amazing opportunity we’re providing communities to be part of a healthy, supportive culture. We’ve also created great workouts, designed for all fitness levels and are proud to offer them for free. We’re confident people will love them, add them to their routine and help individuals reach their goals,” says Peter Taunton, founder of Snap Fitness and CEO of Lift Brands.”
‘What’s Your Fit?’ emphasizes Snap Fitness’ health-minded culture, supportive community that helps individuals reach goals and find their fit. The brand became an industry leader through a dedicated approach to offer members more value than other health clubs and What’s Your Fit?’ exemplifies this commitment.
About Snap Fitness
With 2,000 clubs open or in development in 18 countries, Snap Fitness is the world’s premier 24/7 fitness franchise. Founded in 2003 by Peter Taunton, Snap Fitness provides entrepreneurs an exciting business opportunity with turnkey systems, financing options with low investments, and world-class support.