Snap Fitness CEO/Founder Peter Taunton
Peter Taunton has never been one to think small – except when it comes to fitness clubs. In 2003, Peter had a vision to give consumers a convenient, results-driven workout alternative to traditional "big box" health clubs. The result: Snap Fitness, a bold, forward-thinking franchise featuring neighborhood-sized health clubs close to home with the amenities and equipment of full-service clubs.
Convenient locations, no contracts, 24/7 access, and great offerings made it easy for consumers to get fit with Snap Fitness. Just 11 years later, it became the world’s fastest growing fitness franchise, with nearly 2,000 locations open or in under development in the U.S., Canada, Mexico, Australia, New Zealand, India, and the United Kingdom.
It wasn’t just fitness-minded consumers who benefitted. Snap Fitness became recognized as a strong, smart business model tailor-made for entrepreneurs seeking to run their own companies. Peter is committed to making business ownership simple with available financing, world-class support, and an easy turnkey process.
Peter was named Ernst & Young’s 2010 “Entrepreneur of the Year,” in recognition of his vision and dedication to making Snap Fitness the industry leader for compact, state-of-the-art fitness franchises worldwide.
Over the past two years, Peter has gone on to acquire additional brands in the wellness space, culminating in the formation of Lift Brands Elevated Wellness Companies. Today, Lift Brands is composed of Snap Fitness, 9Round, Kosama, Fitness On Demand, and STEELE 365. With more than 3,000 clubs open or under development in 15 countries, Lift Brands is the world’s largest wellness franchise organization, serving 165 million workouts and counting.
Peter is passionate about working on his business and about helping other entrepreneurs achieve their dreams. Even as his operations expand, Peter remains committed to providing members as well as franchisees with new tools and programs to help them achieve results.
Snap Fitness wasn’t Peter’s first foray into the wellness world; prior to Snap Fitness, Peter owned and operated five America's Fitness Centers in Minnesota, which he grew to nine locations before selling.
When he’s not working, Peter enjoys spending time with his wife Kristin and children Max, Sunny, and Beau. A professional racquetball competitor for eight years, he was once ranked No. 2 nationally, playing singles and doubles alongside his identical twin, Paul. He enjoys golfing and traveling, and he believes strongly in giving back. Peter is a dedicated philanthropist who has invested millions in his local community.