Top Fitness Trends of 2025

The fitness industry in Australia is thriving, and 2025 is set to be a year full of exciting opportunities. With new trends, a growing focus on health, and changing expectations from gym members, now is the perfect time to start your own gym. But to succeed, you need more than just a great location. You need to understand what people want and have the right support to deliver it.

That’s where Snap Fitness comes in. As a trusted name in the fitness world, Snap Fitness gives franchisees the tools, technology, and guidance to build a gym that meets the needs of today’s health-conscious community. At Snap Fitness, we understand what it takes to build a successful gym, and we kicked off 2025 with a major milestone: the opening of our 350th club in APAC and surpassing 300,000 members across the region. This growth reflects our strong brand, trusted reputation, and the increasing demand for what we offer.

If you’re thinking about owning a gym, now is the time. In this guide, we’ll break down the biggest fitness trends of 2025 and how Snap Fitness gives franchisees the tools to turn these trends into long-term success.

Australia’s Fitness Industry is Growing

The Australian fitness market is growing fast, with a projected annual growth rate of 3.2%, reaching $3.1 billion by 2026 (IBISWorld). But it’s not just about the numbers. It’s about what people are looking for in a gym.

Today’s members want more than just equipment. They’re looking for personalised support, a sense of community, and programs that help them feel their best, both physically and mentally. For gym owners, this means staying ahead of the curve and adapting to what members want.

If you’re thinking about opening a gym, partnering with a proven brand like Snap Fitness can help you stand out, attract loyal members, and build a business that lasts.

Fitness Trends to Watch in 2025

Here are the top trends shaping the fitness industry in 2025 and how Snap Fitness is already leading the way:

1. Wearable Tech and Apps

More Australians than ever are using wearable devices to track their health and fitness. From heart rate and sleep patterns to stress levels and recovery, these tools are helping people stay on top of their goals.

Gyms that embrace this technology can keep members motivated and make workouts more engaging. At Snap Fitness, we’ve made tech a key part of what we do. With The Snap App, partnerships with Apple Watch, and tools like Myzone heart rate monitoring, our members can track their progress, stay motivated, and see real results.

According to the American College of Sports Medicine (ACSM), wearable tech is one of the top fitness trends for 2025, with devices offering advanced metrics like heart rate variability, recovery tracking, and real-time performance data. By integrating these tools, Snap Fitness helps franchisees attract tech-savvy members and keep them coming back.

2. Functional Fitness and Strength Training

Functional fitness is all about improving everyday movements, like lifting, bending, and carrying. It’s practical, effective, and appeals to people of all ages. Combined with small group training, it’s also a great way to build a sense of community.

Snap Fitness gyms are designed with these trends in mind. We offer dedicated spaces for functional and strength training, as well as flexible group fitness timetables. This means you can tailor your gym to meet the needs of your local community while staying ahead of the curve.

The ACSM also highlights the growing popularity of strength training, driven by the demand for longevity and injury prevention. By offering functional fitness and strength training programs, Snap Fitness helps franchisees cater to this growing demand.

3. Pilates is Booming

Pilates is one of the fastest-growing fitness options in Australia, according to AUSactive. With its focus on strength, flexibility, and balance, it’s a hit with everyone from young professionals to older adults.

Many Snap Fitness gyms already offer Pilates classes or have dedicated reformer Pilates rooms. As a franchisee, you’ll have the flexibility to design your gym and adapt your offerings to what your community wants, ensuring your gym stays relevant and competitive.

4. Mental Health and Exercise

Fitness isn’t just about physical health anymore. More Australians are choosing gyms that focus on mental wellness, offering programs like yoga, mindfulness, and recovery-focused classes.

At Snap Fitness, our branding, “For the Feeling" sums up what fitness is all about: confidence, positivity, and connection. It’s not just about the physical results. It’s about how members feel during and after every workout.

The ACSM reports that mental health and wellness programs are a top trend for 2025, with gyms incorporating mindfulness classes and recovery-focused activities. By creating a welcoming and supportive environment, Snap Fitness helps members feel their best, both physically and mentally.

Why Choose Snap Fitness?

Opening a gym is an exciting opportunity, but it can also feel overwhelming. That’s why partnering with a trusted brand like Snap Fitness makes sense. Here’s what makes us different:

• A Proven System: With over 20 years of experience and with 350 clubs across APAC, we know what it takes to run a successful gym.

• Ongoing Support: From finding the right location to marketing and operations, we’re with you every step of the way.

• Cutting-Edge Tools: Our Snap App and partnerships with tech leaders keep your members engaged and motivated.

• Flexible Gym Designs: Our gyms are designed to adapt to local trends and member preferences, so you can stay ahead of the competition.

• A Strong Brand: The Snap Fitness name is trusted by fitness enthusiasts, helping you attract and keep loyal members.

Your Next Step: Join the Snap Fitness Family

The fitness industry is changing fast, and 2025 is your chance to be part of something special. By owning a Snap Fitness franchise, you’ll not only tap into the latest trends but also build a business that makes a real difference in your community.

Ready to take the next step? Explore the Snap Fitness ownership opportunity today by downloading our info pack and see how we can help you achieve your goals!