In exchange for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, and without further consideration, I do hereby irrevocably grant to LIFT BRANDS, INC. ("Company") its affiliates, licensees, subsidiaries, successors, assigns, and agents (collectively called the "Licensed Parties") a worldwide, perpetual right and license to use, reproduce, print, distribute, market, publish, edit, retouch, reformat, broadcast, rebroadcast, and exploit in any manner, as well as to copyright, my name, testimonial statement, voice, picture, and likeness in any and all media and types of advertising and promotion (collectively referred to as "Advertising") for Company, the Licensed Parties, and their products and services.

All right, title, and interest in and to my name, testimonial statement, voice, picture, and likeness covered by this Consent and Release, including all copyrights therein, will be the sole property of the Licensed Parties, free from any claims whatsoever by me or anyone entitled to act on my behalf.

I understand that neither I, nor anyone entitled to act on my behalf, will have any right to compensation in connection with the Licensed Parties' use of my name, testimonial statement, voice, picture, or likeness. I hereby release, discharge, and agree to hold harmless the Licensed Parties from any and all claims arising out of their use of my name, testimonial statement, voice, picture, and likeness, including without limitation any claims based on the right of publicity or privacy. I hereby waive any right to review any Advertising and agree that no advertisement or other material need be submitted to me for any further approval.

The statements attributed to me in my testimonial reflect my actual experience with Company and/or the Licensed Parties and my honest opinions about Company, the Licensed Parties, and/or their products. I agree to notify Company in writing if the statements given no longer reflect my experience or opinions.

I represent that I have the right to enter into this agreement and that my performance and the rights I have granted in this agreement do not conflict with or violate any commitment or understanding I have with any other person or entity.

I understand that this Consent and Release does not obligate the Licensed Parties to make any use of any of the rights granted herein.

This agreement represents the entire understanding of the parties and may not be amended unless mutually agreed to by the parties in writing.