Meet Our Senior Management

Our senior team is focused on providing the service and infrastructure to help every franchisee succeed and every member achieve better results than is possible at comparable clubs.

Meet our staff and contact any of us for help or more information.

Chad Baldwin
Vice President, Personal Training
cbaldwin@snapfitness.com

Chad leads our Personal Training department, assisting clubs in establishing and growing their personal training program.

Cherie Cocallas
Vice President, Real Estate and Site Development
ccocallas@snapfitness.com

Cherie assists new franchisees in finding terrific locations and serves as a resource for lease negotiations.

George Henry
Vice President, Franchise Sales
ghenry@snapfitness.com

George leads an internal team that works with potential franchisees to help them purchase a Snap Fitness club and achieve their dreams of financial freedom.

Ryan Kalinowski
Vice President, National Club Support
rkalinowski@snapfitness.com

Ryan heads our club support team, which provides back-end systems training and support to keep a club's operations running smoothly.

Jason Linse
Vice President, Franchisee Training
jlinse@snapfitness.com

Jason oversees new franchisee training and ongoing sales consulting to help franchisees reach profitability quickly.

Bill Rodriguez
Vice President, Marketing & Strategic Initiatives
brodriguez@snapfitness.com

Bill leads our marketing and business development efforts, supporting franchisees with branding and promotional strategies to stand out from copy cats and helping us build partnerships with value-add providers.

Michael Wickman
Vice President, Club Openings
mwickman@snapfitness.com

Michael oversees the club build-out process, including vendor relations and club operational support, to make sure new franchisees open on time with a club they'll be proud of.