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Meet Our CEO

Peter Taunton
Founder and Chief Executive Officer  

Peter established Snap Fitness in 2003, with a vision to give consumers a fast, convenient and affordable workout alternative to traditional "big box" health clubs and entrpreneuers a practical model to run their own business.

Before founding Snap Fitness, Peter owned and operated five America's Fitness Centers in Minnesota.

He continued to build and expand the business over the next 10 years, adding four fitness centers to the chain.

When he's not running his business, Peter spends much of his time with his wife Kristin and children Max, Sunny and Beau. A professional racquetball competitor for eight years - partnering with identical twin Paul - he was once ranked 2nd nationally.  Peter also devotes time to the Snap Fitness Chrestotes Foundation, which aims to make a difference for single mothers and children in need.